Sync audiences from lifecycle campaigns to LinkedIn targeting, track conversions back to Braze cohorts, and report on B2B ad performance alongside CRM engagement — without CSV exports or manual audience uploads.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push high-intent user segments from Braze — like trial users who opened three emails — directly into LinkedIn Matched Audiences for retargeting. Keep audiences fresh as users enter or exit segments based on real-time behavior.
Capture LinkedIn native lead gen form fills and push them into Braze as custom events with UTM and campaign metadata. Trigger nurture campaigns immediately based on which LinkedIn ad or audience drove the lead.
Append LinkedIn campaign exposure data to Braze user profiles so lifecycle marketers can see who's been targeted by B2B ads. Suppress email sends to users already seeing LinkedIn campaigns or adjust messaging based on ad exposure.
Combine LinkedIn campaign metrics with Braze cohort data to see which lifecycle stages — new trial, active user, churned — drive the best ad performance. Surface conversion rates and cost-per-lead by behavioral segment, not just demographic targeting.
Automatically remove users from LinkedIn Matched Audiences when they hit conversion milestones tracked in Braze — like completing onboarding or upgrading to paid. Stop wasting ad spend on users who've already converted through lifecycle campaigns.
Monitor LinkedIn campaign spend against Braze engagement metrics in real time. Notify paid and lifecycle teams when ad dollars targeting specific segments exceed thresholds but aren't driving email opens, app usage, or downstream activation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and LinkedIn Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's event schemas, segment logic, and user attributes alongside LinkedIn's audience targeting, conversion tracking, and campaign structures — so your lifecycle and paid teams can work from the same data.
Redbird reads Braze segment filters, custom event properties, and user attribute schemas to match them to LinkedIn Matched Audience formats and targeting criteria. It parses LinkedIn lead gen form fields, campaign IDs, and conversion metadata to write them back as Braze events with proper naming conventions. No manual field mapping or CSV reformatting — the AI handles nested JSON from Braze exports and LinkedIn's bulk upload requirements automatically.
faster than exporting Braze CSVs, reformatting for LinkedIn, and manually uploading audiences
Redbird can pull from Braze and LinkedIn Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or LinkedIn Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into LinkedIn Ads, or from LinkedIn Ads back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Braze or LinkedIn Ads — user behavior, campaign performance, or audience changes.
Trigger when a user qualifies for or leaves a Braze segment based on behavioral or attribute criteria.
Trigger when a Braze email, push, or in-app message is sent or opened by a user.
Trigger when a user completes a tracked event like purchase, trial start, or feature activation.
Write new attributes to a Braze user profile, like LinkedIn campaign exposure or ad interaction data.
Create a custom event in Braze tied to a user, such as a LinkedIn lead form submission or ad click.
Manually adjust segment membership in Braze based on external conditions or LinkedIn conversion data.
Trigger when a user submits a LinkedIn native lead gen form from a sponsored content or InMail campaign.
Trigger when a LinkedIn Insight Tag or conversion API logs a tracked action like sign-up or demo request.
Trigger when a LinkedIn campaign hits a daily or lifetime spend limit or performance threshold.
Create or update a LinkedIn Matched Audience list with emails, company domains, or contact data from Braze.
Suppress specific users or segments from LinkedIn retargeting audiences based on conversion or engagement.
Pause, activate, or adjust LinkedIn campaign settings based on real-time performance or Braze cohort behavior.
Sync Braze lifecycle data with LinkedIn Ads targeting and conversion tracking in minutes. Build automations that keep audiences fresh and attribution accurate — no engineers required.