Redbird AI connects social intelligence to marketing automation, so your team can stop manually exporting sentiment reports and updating lead scores. Trigger nurture campaigns from social signals, enrich prospects with audience insights, and close the loop between brand mentions and pipeline activity.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture prospects who engage with branded content or show purchase intent in social conversations. Redbird creates or updates Pardot prospects with social handle, sentiment score, and engagement context, then routes them into appropriate nurture streams based on topic and intent signals.
Keep lead scoring current by syncing social sentiment and engagement metrics from Brandwatch to Pardot prospect records. When a prospect's social activity shows increased interest or positive sentiment toward your brand, Redbird automatically adjusts their lead score and engagement grade in Pardot.
Monitor competitor conversation volume and negative sentiment in Brandwatch, then automatically add prospects to Pardot competitive displacement campaigns. Redbird identifies authors expressing dissatisfaction with competitors and enrolls them in targeted email sequences with relevant competitive positioning content.
Append social intelligence to prospect records by matching email domains and social handles between systems. Redbird pulls sentiment scores, topic interests, and engagement history from Brandwatch and writes custom fields in Pardot, giving sales and marketing teams richer context for personalization and segmentation.
Close the feedback loop by monitoring how marketing campaigns impact social conversation. When Pardot sends campaign emails or hosts webinars, Redbird tracks corresponding changes in Brandwatch mention volume and sentiment, then notifies teams of significant shifts or emerging narrative trends.
Automatically analyze how different prospect segments and campaigns perform in social channels. Redbird pulls Pardot list memberships and campaign engagement, matches them to Brandwatch social activity and sentiment, then delivers segmented reports showing which audiences are driving positive brand conversation and which need messaging adjustment.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Brandwatch's social listening data model and Pardot's prospect and campaign structures, so you can connect brand intelligence to marketing automation without custom API work.
Redbird natively maps Brandwatch mention streams, sentiment scores, topic clusters, and author profiles to Pardot prospects, custom fields, lists, and engagement programs. Our AI handles the complexity of matching social handles to email identities, normalizing sentiment scales to lead scoring models, and routing topic-based insights to the right segmentation criteria. You define the business logic—which sentiment thresholds trigger which nurture tracks, which topics map to which buyer personas—and Redbird handles the data transformation, field mapping, and API orchestration across both platforms.
faster than exporting Brandwatch CSVs and manually uploading to Pardot lists
Redbird can pull from Brandwatch and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into Pardot, or from Pardot back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any social intelligence event in Brandwatch or marketing activity in Pardot, then take action across both systems.
Trigger when a social mention matches specific keywords, sentiment thresholds, or audience criteria in saved queries.
Trigger when aggregate sentiment for a tracked topic, campaign hashtag, or brand mention category crosses defined thresholds.
Trigger when your brand's conversation volume relative to competitors changes by a specified percentage.
Automatically tag mentions based on Pardot prospect data, campaign timing, or list membership for better segmentation.
Dynamically update Brandwatch query filters and segments based on Pardot campaign enrollment or prospect attributes.
Pull specific mention sets matching Pardot campaign parameters and send to reporting systems or data warehouses.
Trigger when a prospect's combined activity and demographic score crosses defined grade or score levels.
Trigger when prospects open specific emails, click campaign links, or register for and attend webinar events.
Trigger when prospects are added to segmentation lists, nurture programs, or drip campaign tracks.
Add new prospects from social mentions or update existing records with sentiment scores, topic affinities, and engagement metrics.
Enroll prospects in specific nurture streams, drip campaigns, or static lists based on social intelligence signals.
Increment or decrement prospect scores and update engagement grades based on social sentiment, mention frequency, or competitive signals.
Stop exporting social data and manually updating prospect records. Redbird AI connects Brandwatch social intelligence to Pardot marketing automation so your team can act on brand signals in real time.