Automatically sync search ad leads into your CRM, attribute revenue to campaigns, and track pipeline performance from click to close. Stop manually matching ad spend to deal outcomes or building brittle CSV import workflows.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Capture lead form submissions and high-intent search clicks from Microsoft Ads and create Salesforce leads or contacts with campaign source attribution. Include UTM parameters, keyword data, and ad group context so sales knows exactly where each lead originated.
When opportunities reach Closed Won in Salesforce, send conversion values and deal details back to Microsoft Advertising to calculate true ROAS. Enable offline conversion tracking so your bidding algorithms optimize for actual revenue, not just form fills.
Append Microsoft Ads interaction data—search queries, ad clicks, impression share, device type—to lead and contact records in Salesforce. Give sales reps visibility into what prospects searched for and which ads resonated before they entered the pipeline.
Automatically build reports that connect Microsoft Ads campaign spend, impressions, and clicks to Salesforce pipeline value and win rates. Track which keywords, ad groups, and audience segments are driving qualified pipeline, not just website traffic.
Monitor when contacts from target accounts in Salesforce click LinkedIn or Microsoft Audience Network ads. Trigger notifications to account owners or SDRs so they can follow up while intent is high, coordinating paid and direct outreach.
Automatically add or remove contacts from Microsoft Advertising remarketing audiences when their opportunity status changes in Salesforce. Suppress converted customers from search campaigns or create lookalike audiences from closed-won accounts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Microsoft Advertising's campaign structure and Salesforce's opportunity model, so you can connect ad performance to actual revenue without custom field mapping.
Redbird automatically maps Microsoft Ads entities—campaigns, ad groups, keywords, UTM parameters, GCLID equivalents—to Salesforce lead sources, campaign members, and custom attribution fields. The platform recognizes conversion events, offline conversion schemas, audience list formats, and how to join click data with contact records. You don't need to manually configure field mappings or write transformation logic for every campaign source variant.
faster than building CSV exports and manual Salesforce imports for ad lead attribution
Redbird can pull from Microsoft/Bing Ads and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Salesforce.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Salesforce, or from Salesforce back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Ads or any pipeline change in Salesforce.
Fires when a user submits a lead form on a Microsoft search or audience ad.
Triggers when a conversion goal is recorded in Microsoft Advertising, online or offline.
Activates when daily or total spend crosses a defined budget limit for a campaign.
Add or remove users from a Microsoft Ads remarketing or customer match audience.
Send conversion events back to Microsoft Advertising with revenue value and timestamp.
Automatically pause ad groups based on performance criteria or CRM signal thresholds.
Fires when a new lead record is added to Salesforce from any source.
Triggers when an opportunity moves to a new stage in the sales pipeline.
Activates when an opportunity reaches Closed Won status with final revenue value.
Add a new lead or update existing contact records with campaign attribution and ad data.
Associate a contact with a Salesforce campaign for marketing attribution tracking.
Write ad source, keyword, and UTM data into custom lead or opportunity fields.
Stop losing attribution between Microsoft Ads and Salesforce. Redbird AI syncs campaign data to pipeline records automatically, so you know which search spend drives real revenue.