Redbird AI syncs TikTok Ads performance data into Azure Synapse and pushes conversion events back to optimize campaigns. Stop exporting CSVs, writing custom API scripts, or waiting on engineering to connect your ad platform to your data warehouse.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull campaign performance, video view rates, and conversion metrics from TikTok Ads into Synapse dedicated SQL pools. Keep historical ad spend, impressions, and engagement data updated for unified reporting across all paid channels.
Send post-click purchase, sign-up, and revenue events stored in Synapse back to TikTok Ads as conversion events. Enable TikTok's algorithm to optimize toward downstream actions tracked in your data warehouse, not just platform clicks.
Join TikTok Ads performance with CRM, e-commerce, and product data in Synapse to analyze true customer acquisition costs. Automate daily refreshes of multi-touch attribution models that account for TikTok's role in the conversion path.
Export high-value customer segments, lookalike cohorts, or behavioral audiences from Synapse analytics into TikTok custom audience lists. Sync updated segments weekly to keep targeting fresh based on warehouse-level purchase and engagement patterns.
Monitor TikTok ad metrics synced into Synapse against historical baselines and KPI thresholds. Automatically notify teams when video completion rates, CTR, or ROAS fall outside expected ranges based on warehouse-calculated benchmarks.
Pull detailed ad creative metadata, placement performance, and audience targeting parameters into Synapse for long-term storage. Maintain complete audit trails of TikTok advertising activity beyond platform retention limits for regulatory and analysis needs.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Azure Synapse's SQL pools, Spark notebooks, and pipeline orchestration alongside TikTok Ads' campaign hierarchy, event tracking, and audience structures.
Redbird reads your Synapse table schemas, foreign keys, and dimension models to understand how ad data should land. It maps TikTok's campaign, ad group, and creative objects to your fact and dimension tables, handling nested JSON from the Ads API and converting it to columnar warehouse formats. When TikTok adds new metrics or event types, Redbird detects schema changes and updates your pipelines without manual intervention.
faster than building Azure Data Factory pipelines with custom TikTok API connectors
Redbird can pull from Azure Synapse and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into TikTok Ads, or from TikTok Ads back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign event in TikTok Ads or data change in Azure Synapse.
Fire when customer, transaction, or product tables refresh in Synapse.
Trigger when Synapse Spark jobs finish building audience segments or attribution models.
Respond when Synapse integration pipelines complete or encounter errors.
Insert or upsert TikTok ad metrics, events, or audience data into Synapse tables.
Run Synapse SQL procedures to refresh aggregates or trigger downstream transformations.
Kick off data integration or transformation pipelines based on TikTok ad events.
Fire when ad spend, impressions, or conversion rate hits specified levels.
Respond when marketing teams launch new TikTok campaigns or creative tests.
Trigger when TikTok finalizes previous day's campaign metrics and attribution data.
Post purchase, sign-up, or revenue events from Synapse to TikTok's Events API.
Sync customer segments or lookalike lists from Synapse into TikTok targeting.
Automatically stop ads when warehouse analysis detects poor CAC or ROAS.
Connect Azure Synapse and TikTok Ads in minutes. Let Redbird automate the data pipelines, conversion syncs, and attribution reporting your team needs without engineering overhead.