Redbird AI automates the flow of social intelligence data between Synthesio and Azure Synapse. Stop manually exporting CSVs, writing custom API scripts, or building fragile ETL jobs to combine social listening insights with your enterprise analytics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull mention volumes, sentiment scores, and engagement metrics from Synthesio into dedicated Azure Synapse tables. Transform social intelligence data into your warehouse schema and join it with CRM, sales, and product data for cross-functional reporting.
Capture sudden spikes in negative sentiment or emerging crisis keywords from Synthesio and write them immediately to Synapse event tables. Enable real-time Power BI dashboards that alert executives and communications teams to brand reputation risks as they unfold.
Push customer demographic, purchase history, and loyalty tier data from Azure Synapse back into Synthesio to enrich social profiles. Enable deeper audience segmentation and understand how different customer cohorts engage with your brand on social platforms.
Automatically export multi-year social listening datasets from Synthesio into Azure Synapse dedicated SQL pools and data lake storage. Maintain long-term trend analysis capabilities while managing Synthesio retention limits and optimizing platform costs.
Combine Synthesio competitor tracking metrics with Azure Synapse sales performance data to build comprehensive market position reports. Automatically refresh Power BI dashboards that correlate social share of voice with revenue trends and market share movements.
When new campaign spend or performance data lands in Azure Synapse, automatically pull corresponding social conversation and sentiment data from Synthesio. Generate unified attribution reports that connect marketing investment to social engagement and brand perception shifts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's analytical warehouse structure and Synthesio's social intelligence data model—no custom integration code required.
Redbird automatically translates Synthesio's mention objects, sentiment scores, topic clusters, and demographic breakdowns into properly typed Azure Synapse tables with optimized distributions and indexes. Our AI handles nested JSON structures from social APIs, flattens hierarchical taxonomy data, and manages incremental updates to fact and dimension tables. When Synthesio's data model evolves or you restructure your Synapse warehouse schema, Redbird adapts the mapping without manual reconfiguration.
faster than building custom Synthesio API extractors and Synapse pipeline orchestration
Redbird can pull from Azure Synapse and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Synthesio.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Synthesio, or from Synthesio back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Azure Synapse or Synthesio—data updates, sentiment shifts, query completions, or new social trends.
Fires when a scheduled analytical query finishes running in your Synapse workspace.
Detects when fresh data lands in designated fact or dimension tables.
Triggers when a data transformation or ML notebook completes successfully.
Insert or upsert rows into Synapse tables with proper distribution and partitioning.
Run Synapse stored procedures to trigger complex analytical workflows or aggregations.
Write social intelligence data directly to optimized parquet in Azure Data Lake Storage.
Fires when conversation volume for tracked topics or brands crosses specified levels.
Detects sudden changes in sentiment metrics or emotion analysis for monitored keywords.
Triggers when Synthesio's AI surfaces new cultural trends or conversation patterns.
Build new social listening segments based on enriched data from your warehouse.
Enrich social conversations with customer attributes or classification from Synapse data.
Pull specific mention sets matching criteria for loading into analytical tables.
Redbird AI connects Azure Synapse and Synthesio in minutes—no API documentation, no pipeline orchestration, no schema mapping spreadsheets. Just intelligent automation that understands social intelligence and enterprise analytics.