Redbird AI automates the sync between your Comscore audience measurement data and Azure Synapse analytics warehouse. Stop manually exporting CSVs, transforming API responses, or building one-off ETL scripts to get media performance data into your data lake.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull audience reach, demographic breakdowns, and engagement metrics from Comscore's reporting API and load them into Azure Synapse dimensional schemas. Redbird handles incremental updates, deduplication, and schema mapping so your analytics team always works with fresh media measurement data.
Combine internal campaign data stored in Azure Synapse with Comscore's cross-platform audience metrics. Redbird joins datasets on common keys like publisher ID or content ID, creating unified tables that show both your internal KPIs and verified third-party audience measurements.
Run SQL queries in Azure Synapse to identify top-performing content segments, then automatically fetch comparative audience data from Comscore for those same properties. Redbird combines both sources into structured reporting tables that update on schedule.
Monitor discrepancies between your internal campaign delivery numbers in Azure Synapse and Comscore's ad verification metrics. When variance exceeds thresholds, Redbird triggers alerts with detailed breakdowns of where measurement gaps appear.
Continuously capture Comscore audience measurement history and store it in Azure Synapse's data lake in optimized Parquet partitions. Redbird manages partition strategies and compression so you can run historical trend analysis across years of third-party measurement data.
When Azure Synapse analytical jobs identify emerging content trends or anomalies, automatically request custom Comscore audience breakdowns for those specific properties or time windows. Redbird translates Synapse query results into Comscore API parameters for on-demand deep dives.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Comscore with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Azure Synapse's distributed SQL and Spark analytics environment and Comscore's media measurement taxonomy, so you can automate audience data pipelines without custom code.
Redbird automatically maps Comscore's audience dimensions—properties, demographics, dayparts, device types—to your Azure Synapse star schemas and data lake structures. It understands how to join Comscore's panel-based metrics with your internal event logs, handles slowly changing dimensions for publisher hierarchies, and normalizes different measurement methodologies. When Comscore releases new metrics or you refactor your Synapse data model, Redbird adapts the pipeline logic without requiring ETL rewrites.
faster than building Azure Data Factory pipelines with custom Comscore API connectors
Redbird can pull from Azure Synapse and Comscore simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Comscore.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Comscore, or from Comscore back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Azure Synapse or Comscore—new audience data, completed analytical queries, threshold breaches, or custom report availability.
Fires when a scheduled or on-demand SQL analytics job finishes processing in Azure Synapse.
Detects when files are written to specified ADLS Gen2 containers or folder partitions.
Triggers when Synapse pipelines succeed, fail, or reach custom checkpoints in orchestration workflows.
Inserts, upserts, or bulk loads structured data into specified Synapse SQL tables with schema validation.
Runs parameterized T-SQL procedures or analytical queries against Synapse warehouse instances.
Outputs structured data to ADLS Gen2 in Parquet, Delta, or CSV with custom partition schemes.
Fires when scheduled Comscore measurement reports finish processing and are ready for API retrieval.
Detects when ad delivery and viewability data refreshes for tracked campaigns or placements.
Triggers when Comscore updates multi-platform audience reach or demographic breakdowns for monitored properties.
Retrieves reach, demographic, and engagement data from Comscore for specified digital properties or content IDs.
Initiates on-demand Comscore verification analysis for specific campaigns, placements, or time ranges.
Extracts comparative audience metrics across publishers, platforms, or content categories from Comscore's database.
See how Redbird AI syncs Azure Synapse and Comscore in minutes. Automate your media measurement pipelines and eliminate manual audience data exports for good.