Connect Azure SQL and
Piano Analytics with AI

Automatically sync user data, enrich behavioral analytics with business context, and build unified audience views. Stop manually exporting data, writing ETL scripts, or wrestling with CSV uploads to connect your database with your analytics platform.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Piano Analytics events with customer profile data from Azure SQL

Automatically append subscription tier, account status, and customer attributes from your SQL database to Piano Analytics sessions. Build behavioral segments based on business data without manual exports or third-party customer data platforms.

Sync Piano Analytics conversion events into Azure SQL for enterprise reporting

Capture subscription conversions, paywall interactions, and content engagement events from Piano Analytics and write them to SQL tables. Enable cross-platform analysis in Power BI, Tableau, or custom dashboards without building extraction pipelines.

Build unified user profiles by merging Piano sessions with CRM data

Combine behavioral analytics from Piano with transactional records, support tickets, and account history stored in Azure SQL. Create a single source of truth for user activity across digital properties and backend systems.

Archive Piano Analytics raw data to Azure SQL for long-term storage

Automatically export daily event-level data from Piano Analytics to Azure SQL tables for compliance, historical analysis, or data lake integration. Retain granular behavioral data beyond Piano's retention limits without manual batch jobs.

Alert teams when high-value segments trigger specific Piano Analytics behaviors

Monitor Piano Analytics for content engagement patterns from enterprise accounts or premium subscribers identified in Azure SQL. Route alerts to Slack or email when VIP users hit conversion funnels or experience friction points.

Update Azure SQL subscription status based on Piano Analytics paywall events

When Piano tracks a successful subscription conversion or cancellation, automatically update corresponding customer records in Azure SQL. Keep operational databases in sync with real-time user actions without developer intervention.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Azure SQL and Piano Analytics with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both SQL relational schemas and Piano Analytics event structures, so you can connect database tables with behavioral data without writing transformation logic.

AI that understands relational databases and analytics event streams

Redbird reads your Azure SQL table schemas—customer IDs, subscription tables, product catalogs—and maps them to Piano Analytics properties like visitor IDs, custom events, and page attributes. It handles join logic between user tables and event streams, resolves ID mismatches, and structures data for both transactional storage and behavioral analysis. No need to define field mappings or write SQL queries for each sync.

Auto-map user IDs across systems
Join SQL tables with Piano events
Handle schema changes automatically
Transform event data to relational format
10×

faster than building custom ETL pipelines between Azure SQL and Piano Analytics

No Azure Data Factory workflows, Python scripts, or Piano API integration code required

Auto-generated reports

Redbird can pull from Azure SQL and Piano Analytics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure SQL or Piano Analytics.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Azure SQL into Piano Analytics, or from Piano Analytics back into Azure SQL. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from database changes in Azure SQL or behavioral events in Piano Analytics—Redbird connects them instantly.

Azure SQL
Triggers & Actions
Trigger

New row inserted

Fires when a new record appears in a specified Azure SQL table.

Trigger

Row updated

Triggers when specific columns change in tracked database tables.

Trigger

Query result changes

Monitors custom SQL queries and triggers when results differ from previous runs.

Action

Insert record

Add new rows to Azure SQL tables with data from Piano Analytics or other sources.

Action

Update record

Modify existing database records based on matching keys or conditions.

Action

Execute stored procedure

Run pre-built SQL procedures with parameters from Piano Analytics events.

Piano Analytics
Triggers & Actions
Trigger

Conversion event tracked

Fires when Piano Analytics records a subscription, registration, or custom conversion goal.

Trigger

New session started

Triggers when a visitor begins a new session on tracked digital properties.

Trigger

Custom event received

Monitors for specific Piano Analytics custom events like paywall interactions or content engagements.

Action

Send custom event

Push events to Piano Analytics with custom properties from Azure SQL data.

Action

Update visitor property

Enrich Piano visitor profiles with attributes from your SQL database.

Action

Create behavioral segment

Build Piano Analytics segments based on conditions combining behavioral and database data.

Azure SQL
+
Piano Analytics

Ready to connect your stack?

Stop building custom pipelines between Azure SQL and Piano Analytics. Connect your database with behavioral analytics in minutes and let AI handle the data transformations.

Get started → Book a demo