Sync Azure SQL to Google Analytics (GA4) and stop manually exporting user data, stitching transaction records to sessions, or building custom pipelines to enrich analytics events. Redbird AI automates the flow between your enterprise database and behavioral analytics platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append customer tier, lifetime value, subscription status, and account metadata to GA4 events in real-time. Connect behavioral data to enterprise context without server-side GTM complexity or data layer gymnastics.
Capture conversions, purchases, and custom events from GA4 and write them to your operational database. Keep your Azure SQL warehouse in sync with web activity without BigQuery exports or scheduled jobs.
Execute database logic—update customer records, calculate metrics, or fire internal workflows—when specific GA4 events fire. Turn analytics events into operational actions across your Azure stack.
When product SKUs, prices, or categories change in Azure SQL, automatically update GA4 item parameters and ecommerce dimensions. Maintain consistency between your source-of-truth database and analytics tracking without developer intervention.
Combine GA4 traffic source and campaign data with customer records, deal values, and sales stages from Azure SQL. Generate attribution reports that connect marketing performance to revenue outcomes, delivered on schedule.
Monitor GA4 for specific pageviews, downloads, or custom events from accounts flagged as high-value in Azure SQL. Route real-time alerts with full context to sales or success teams when target accounts show intent.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure SQL and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Azure SQL schema structures and GA4's event-based measurement protocol, so you can connect relational database tables to behavioral analytics without transformation logic or middleware.
Redbird reads your Azure SQL schema—tables, foreign keys, stored procedures, views—and maps it to GA4's event structure, user properties, and custom dimensions. It handles type conversions between SQL Server data types and GA4 parameter formats, manages event batching to respect API limits, and intelligently joins relational data to enrich or filter analytics events. No need to write Measurement Protocol payloads or design ETL pipelines by hand.
faster than building Azure Functions + Measurement Protocol integrations
Redbird can pull from Azure SQL and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure SQL or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure SQL into Google Analytics (GA4), or from Google Analytics (GA4) back into Azure SQL. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any database event in Azure SQL or behavioral signal in Google Analytics and automate what happens next across your stack.
Trigger when a new record is added to any Azure SQL table—customers, orders, products, or custom entities.
Fire when a specific column value changes or a WHERE condition is met in Azure SQL.
Respond when a scheduled or manually triggered stored procedure finishes running in Azure SQL.
Write new records to any Azure SQL table with values mapped from upstream data sources.
Modify existing Azure SQL records based on conditions or key matches from external events.
Call Azure SQL stored procedures and pass dynamic parameters from workflow data.
Trigger when a GA4 conversion event—purchase, sign_up, lead_form—is recorded on your property.
Fire workflows when specific GA4 custom events occur with matching parameter values or user properties.
Respond when a new session begins with a specific utm_source, utm_campaign, or traffic source dimension.
Write custom events, conversions, or ecommerce data to GA4 using the Measurement Protocol API.
Update or create GA4 user properties for identified users based on external data sources.
Append event-scoped or user-scoped custom dimensions to GA4 events dynamically.
Connect Azure SQL and Google Analytics (GA4) in minutes. Stop building one-off integrations and start automating the data work between your enterprise database and analytics platform.