Automatically sync mobile attribution data into your CRM. Stop manually exporting campaign performance, reconciling app installs to leads, or building custom pipelines to connect mobile acquisition to revenue outcomes.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When AppsFlyer attributes an install to a campaign, automatically create or update the corresponding lead in Salesforce with attribution source, campaign name, and media source. Enrich contact records with the complete mobile acquisition journey so sales teams see exactly how users arrived.
Pull aggregated ROAS and lifetime value metrics from AppsFlyer and append them to Account records in Salesforce. Give account executives visibility into which acquisition channels are driving the highest-value customers without leaving the CRM.
When AppsFlyer tracks key conversion events like subscription upgrades or in-app purchases tied to existing Salesforce accounts, notify the account owner automatically. Enable sales teams to act on product engagement signals in real-time.
When opportunities close in Salesforce, send revenue and deal details back to AppsFlyer to calculate true ROI by media source. Close the attribution loop by connecting CRM revenue to mobile acquisition campaigns for accurate performance measurement.
Automatically aggregate install volume, cost per install, and retention metrics from AppsFlyer into custom Salesforce report tables. Give revenue ops teams a single source of truth for mobile performance without switching between platforms or exporting CSVs.
When leads reach certain scoring thresholds or opportunities enter specific stages, sync those users to AppsFlyer for retargeting campaigns. Enable marketing teams to build custom mobile audiences based on CRM qualification criteria without manual exports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both AppsFlyer's attribution schemas and Salesforce's object model, so you can map mobile events to CRM records without writing transformation code.
Redbird automatically maps AppsFlyer's attribution fields, media source taxonomies, and event parameters to Salesforce standard and custom objects. The platform recognizes how to match device IDs and user identifiers across systems, handles AppsFlyer's nested event structures, and enriches Salesforce records with the right campaign attribution metadata. No need to build custom ETL pipelines or write field mapping logic manually.
faster than building custom AppsFlyer-to-Salesforce data pipelines
Redbird can pull from AppsFlyer and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Salesforce.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Salesforce, or from Salesforce back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any attribution event in AppsFlyer or CRM activity in Salesforce.
Triggers when AppsFlyer attributes a new app install to a specific media source or campaign.
Triggers when a user completes a tracked in-app conversion event like purchase, subscription, or registration.
Triggers when AppsFlyer's fraud detection flags suspicious install activity from a campaign or publisher.
Add users to an AppsFlyer audience segment for retargeting based on behavioral or CRM criteria.
Enrich AppsFlyer events with additional properties like lead score, account tier, or CRM status.
Pull ROAS, LTV, retention rate, or install volume by campaign, channel, or cohort for reporting.
Triggers when a new lead enters Salesforce or when key fields like status or score change.
Triggers when an opportunity moves to a new stage in the sales pipeline.
Triggers when account-level fields like tier, industry, or region are updated.
Add new contacts to Salesforce or update existing records with attribution and behavioral data.
Associate leads or contacts with Salesforce campaigns based on AppsFlyer attribution data.
Write mobile attribution metrics to custom Salesforce objects for reporting and analysis.
Stop manually bridging mobile attribution and CRM data. Redbird connects AppsFlyer and Salesforce so you can focus on optimizing campaigns and closing revenue, not managing data pipelines.