Automate the flow between mobile attribution data and enterprise financial systems. Stop manually exporting campaign spend, reconciling acquisition costs, or building custom ETL pipelines to close the loop between marketing performance and financial reporting.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create AP invoices or journal entries in Oracle Financials based on daily ad network spend tracked in AppsFlyer. Map campaign costs to the correct GL accounts, cost centers, and vendor codes without CSV exports or manual data entry.
Flow attributed in-app revenue and subscription data from AppsFlyer into Oracle general ledger with proper revenue recognition treatment. Automatically allocate revenue by acquisition channel, campaign, and attribution window to support marketing ROI calculations in your financial close.
Combine AppsFlyer campaign performance data with Oracle cost center structures to automatically generate intercompany allocations and product-level marketing expenses. Redbird maps app IDs and geo segments to your chart of accounts and produces ready-to-post journal entries.
Send closed revenue, payment status, and margin data from Oracle Financials back to AppsFlyer custom dimensions or S2S events. Enable marketing teams to optimize for actual collected revenue and profitability, not just attributed GMV or in-app events.
Monitor AppsFlyer daily spend by campaign or geo and trigger alerts when cumulative costs approach or exceed approved budgets in Oracle project accounting or your financial plan. Give controllers visibility into marketing variances before the close cycle begins.
Snapshot AppsFlyer attribution reports aligned to Oracle fiscal calendars and attach them to period close documentation. Maintain a permanent, auditable record linking customer acquisition events to the revenue they generate across financial periods.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Oracle Financials with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both AppsFlyer's attribution data model and Oracle Financials' complex chart of accounts, GL structures, and subledger posting rules—so your marketing spend flows into the right financial records automatically.
Redbird's AI interprets AppsFlyer's campaign hierarchies, media source taxonomies, and event schemas, then maps them to Oracle's GL segment structures, intercompany entities, cost centers, and subledger accounting. It understands how to transform marketing spend into AP invoices with proper vendor coding, how to create deferred revenue entries from subscription attribution, and how to handle multi-currency reconciliation when ad spend and app revenue occur in different regions. No hardcoded field mappings—just describe your accounting policy and Redbird handles the translation.
faster than building custom AppsFlyer-to-Oracle integrations with middleware or manual ETL scripts
Redbird can pull from AppsFlyer and Oracle Financials simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Oracle Financials.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Oracle Financials, or from Oracle Financials back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in AppsFlyer or any financial transaction in Oracle Financials—Redbird connects them intelligently.
Fires when AppsFlyer attributes an app install to a specific ad network, campaign, or creative.
Triggers when AppsFlyer refreshes cost data from integrated ad networks at day's end.
Fires when AppsFlyer tracks revenue-generating events from attributed users.
Push transaction IDs, invoice numbers, or payment status back to AppsFlyer as custom in-app events.
Enrich AppsFlyer user cohorts with realized revenue and margin data from Oracle AR.
Tag AppsFlyer data with Oracle entity, department, or product line for cross-system reporting.
Fires when a vendor invoice is created or posted in Oracle AP subledger.
Triggers when a GL journal batch is approved and ready to post in Oracle general ledger.
Fires when the financial close process begins for a given accounting period in Oracle.
Generate a payables invoice in Oracle with proper vendor, GL coding, and cost center allocation.
Create and post GL journal entries to recognize attributed revenue by channel or campaign.
Flow campaign spend into Oracle project accounting as actual costs against approved budgets.
See how Redbird AI can automate the flow between AppsFlyer attribution data and Oracle Financials—turning mobile marketing performance into accurate financial records without the ETL overhead.