Connect AppsFlyer and
Dynamics 365 with AI

Sync mobile attribution data to Dynamics 365 and close the loop between app acquisition and customer value. Stop manually exporting campaign data, reconciling revenue, or building custom pipelines to connect marketing spend with actual customer outcomes.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync AppsFlyer campaign attribution to Dynamics 365 customer records

Automatically append acquisition source, campaign, and ad network data to customer accounts in Dynamics 365 when new app installs are attributed. Marketing and finance teams get complete visibility into which channels drive valuable customers without CSV exports or manual data entry.

Calculate mobile ROAS by enriching AppsFlyer data with Dynamics 365 revenue

Flow actual customer revenue, LTV, and subscription data from Dynamics 365 back into AppsFlyer cohorts and campaign analysis. Performance marketers can optimize acquisition spend based on real business outcomes, not just in-app events.

Auto-create Dynamics 365 opportunities from high-value app conversion events

When AppsFlyer tracks premium tier signups, enterprise trial starts, or high-intent in-app actions, automatically create qualified opportunities in Dynamics 365 with full attribution context. Sales teams receive warm leads with complete acquisition history.

Alert marketing ops when AppsFlyer detects fraud on active campaigns

Trigger notifications in Dynamics 365 when AppsFlyer's fraud detection flags suspicious install patterns or click injection on paid campaigns. Finance can adjust accruals and marketing can pause spend before budget is wasted on invalid traffic.

Build daily executive reports combining mobile acquisition and enterprise financials

Merge AppsFlyer campaign performance metrics with Dynamics 365 revenue, churn, and customer data into automated dashboards. Leadership gets unified visibility into mobile marketing efficiency and business impact without waiting for manual reporting cycles.

Sync Dynamics 365 customer segments to AppsFlyer for retargeting audiences

Push customer cohorts based on purchase behavior, subscription tier, or account status from Dynamics 365 into AppsFlyer audience builder. Run personalized re-engagement campaigns targeting users by their actual business value and lifecycle stage.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Dynamics 365 with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands AppsFlyer's attribution models and event schemas alongside Dynamics 365's customer, opportunity, and financial data structures—so your integrations work without constant maintenance.

AI that maps attribution events to business entities automatically

Redbird's AI interprets AppsFlyer's device IDs, conversion funnels, and media source taxonomy, then intelligently matches them to Dynamics 365 accounts, contacts, and opportunities. The system understands how to reconcile mobile event timestamps with CRM lifecycle stages, deduplicate cross-device users, and aggregate campaign-level metrics into account-level intelligence. When AppsFlyer's schema evolves or you add custom in-app events, Redbird adapts the mapping without breaking your workflows.

Attribution-to-account matching
Cross-device identity resolution
Campaign spend reconciliation
Custom event mapping
10×

faster than building ETL pipelines to connect mobile attribution with ERP

No Python scripts to match device IDs to customer records, no cron jobs to sync campaign metadata, no manual CSV uploads to reconcile spend

Auto-generated reports

Redbird can pull from AppsFlyer and Dynamics 365 simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Dynamics 365.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Dynamics 365, or from Dynamics 365 back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any attribution event in AppsFlyer or business process in Dynamics 365—Redbird handles the translation between systems.

AppsFlyer
Triggers & Actions
Trigger

New install attributed

Fires when AppsFlyer attributes a new app install to a specific media source, campaign, or organic channel.

Trigger

In-app conversion event recorded

Triggers when a user completes a defined conversion event like purchase, subscription, or trial start.

Trigger

Fraud detection alert raised

Activates when AppsFlyer's Protect360 identifies click injection, install hijacking, or other fraudulent activity.

Action

Create custom audience segment

Build retargeting audiences in AppsFlyer based on user behavior, attributes, or external data from Dynamics 365.

Action

Update campaign metadata

Append custom fields or tags to AppsFlyer campaigns with business context from Dynamics 365 like customer tier or region.

Action

Send custom event postback

Push offline conversion or business outcome data back to AppsFlyer to enhance attribution models and ROAS calculation.

Dynamics 365
Triggers & Actions
Trigger

New account created

Fires when a new customer account is created in Dynamics 365, ready to be enriched with attribution data.

Trigger

Opportunity stage changed

Triggers when a sales opportunity progresses through pipeline stages or closes as won/lost.

Trigger

Invoice posted

Activates when revenue is recognized in Dynamics 365 financials, enabling LTV calculation for mobile cohorts.

Action

Update account with attribution source

Append mobile acquisition channel, campaign, and media source fields to customer account records in Dynamics 365.

Action

Create qualified lead or opportunity

Generate new lead or opportunity records when high-value app events indicate purchase intent or enterprise fit.

Action

Add contact to marketing segment

Assign contacts to Dynamics 365 marketing lists based on their AppsFlyer engagement, retention, or conversion behavior.

AppsFlyer
+
Dynamics 365

Ready to connect your stack?

Stop losing attribution context when mobile users become customers. Redbird syncs AppsFlyer and Dynamics 365 so your team can track true mobile ROAS and optimize acquisition with real business data.

Get started → Book a demo