Connect AppsFlyer and
Databricks with AI

Sync mobile attribution data directly into your lakehouse without CSV exports or brittle API scripts. Redbird AI automates the pipeline from AppsFlyer campaigns to Databricks tables, so your data team can focus on modeling and insights instead of data plumbing.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream AppsFlyer attribution events to Delta tables in real-time

Automatically sync install, in-app event, and deep linking data from AppsFlyer to Databricks Delta tables as events occur. Redbird maps attribution dimensions, revenue metrics, and custom event parameters to your lakehouse schema without manual transformation jobs.

Build daily cohort analysis tables from AppsFlyer campaign data

Pull daily campaign performance, cohort retention, and LTV data from AppsFlyer into Databricks for analysis. Redbird structures attribution metrics by campaign, channel, and geo into analysis-ready tables your data science team can query immediately.

Enrich AppsFlyer attribution with customer data from Databricks feature stores

Combine mobile attribution events from AppsFlyer with user profiles, transaction history, and ML features stored in Databricks. Redbird joins attribution IDs with your customer data models to create unified user journey datasets for predictive modeling.

Push ML-scored user segments back to AppsFlyer for retargeting

Send churn predictions, propensity scores, and audience segments computed in Databricks back to AppsFlyer audiences. Redbird maps your ML model outputs to AppsFlyer audience IDs and device identifiers for programmatic retargeting campaigns.

Alert growth teams when campaign ROAS anomalies are detected in Databricks

Monitor AppsFlyer campaign metrics processed in Databricks and trigger notifications when statistical models detect performance anomalies. Redbird runs your anomaly detection jobs and routes alerts with campaign context to the right channels.

Archive raw AppsFlyer event logs to Unity Catalog for compliance

Automatically export complete AppsFlyer raw data reports to Databricks Unity Catalog on a scheduled basis. Redbird handles incremental extraction, deduplication, and cataloging of attribution logs for long-term retention and audit requirements.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Databricks with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands AppsFlyer's attribution event schemas and Databricks lakehouse architectures, so you can connect mobile analytics to your data platform without custom engineering.

AI that speaks both AppsFlyer attribution and Databricks Delta

Redbird's AI knows how AppsFlyer structures install events, in-app conversions, revenue attribution, and fraud indicators — and how to map those to Databricks Delta tables, Unity Catalog schemas, and feature store formats. It handles nested JSON event parameters, attribution windows, and time zone conversions automatically. When your AppsFlyer schema changes or you restructure your lakehouse tables, Redbird adapts the pipeline without breaking transformations.

Install & event attribution mapping
Delta table schema inference
Unity Catalog namespace handling
Custom event parameter extraction
10×

faster than building Spark jobs to parse AppsFlyer API responses

No custom PySpark scripts or dbt models for basic attribution ingestion

Auto-generated reports

Redbird can pull from AppsFlyer and Databricks simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Databricks.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Databricks, or from Databricks back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any AppsFlyer campaign event or Databricks job completion — Redbird handles the connection logic.

AppsFlyer
Triggers & Actions
Trigger

New install attributed

Fires when AppsFlyer attributes a new app install to a specific campaign or media source.

Trigger

In-app event recorded

Triggers when a user completes a tracked in-app action like purchase, registration, or level completion.

Trigger

Daily aggregate report available

Activates when AppsFlyer generates daily rollup reports for campaign performance and cohort metrics.

Action

Create audience segment

Build a retargeting audience in AppsFlyer based on device IDs or user attributes.

Action

Export raw data report

Request a raw data export from AppsFlyer for specific date ranges and event types.

Action

Update postback configuration

Modify server-to-server postback settings for attribution partners and ad networks.

Databricks
Triggers & Actions
Trigger

Delta table updated

Fires when new data is written to a specified Delta table in your Databricks workspace.

Trigger

Notebook job completes

Triggers when a scheduled Databricks notebook finishes running, whether successfully or with errors.

Trigger

ML model registered

Activates when a new model version is logged to MLflow or the Databricks Model Registry.

Action

Write to Delta table

Insert or merge records into a Delta table with automatic schema handling and partition management.

Action

Execute SQL query

Run a SQL statement against Databricks SQL warehouse or cluster and return results.

Action

Trigger notebook run

Start a Databricks notebook job with custom parameters and track execution status.

AppsFlyer
+
Databricks

Ready to connect your stack?

Stop manually exporting AppsFlyer data and writing Spark jobs to load it. Redbird AI builds the pipeline from mobile attribution to lakehouse analytics automatically.

Get started → Book a demo