Automatically sync outbound sales activity from Apollo with audience behavior in Piano Analytics. Stop manually tracking which prospects engaged with your content, or exporting CSVs to measure campaign attribution and content ROI.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Piano Analytics visitor sessions to Apollo contact records using email identifiers. Enrich behavioral data with firmographic details, job titles, and engagement scores so content teams understand which prospects and accounts are consuming content.
Push Apollo email opens, clicks, and replies into Piano Analytics as custom events tied to user sessions. Measure how outbound campaigns drive on-site behavior and content consumption across your digital properties.
Monitor Piano Analytics for sessions from Apollo target accounts viewing pricing pages, case studies, or product documentation. Automatically notify the assigned sales rep with visit details and recent engagement history for timely follow-up.
Automatically create and update Apollo prospecting lists based on Piano Analytics segments like repeat visitors, content binge readers, or paywall converters. Ensure sales teams reach out to contacts already demonstrating interest through content engagement.
Combine Piano Analytics content metrics with Apollo firmographic data to analyze which articles, resources, and pages resonate with enterprise vs SMB accounts. Generate automated reports showing content ROI segmented by company size, industry, and revenue band.
Track key user journeys in Piano Analytics like documentation reads, webinar registrations, or multi-page product tours. Automatically increment Apollo engagement scores when contacts complete high-intent behavioral milestones.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Apollo and Piano Analytics with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Apollo's contact and engagement schema alongside Piano Analytics' event taxonomy and user journey structure, so you can connect outbound sales motion with content performance intelligence.
Redbird maps Apollo contact fields, account hierarchies, sequence stages, and engagement metrics to Piano Analytics visitor IDs, custom events, user properties, and conversion funnels. The AI automatically handles identity resolution between email-based Apollo records and cookie or authenticated Piano sessions, normalizes timestamps across both platforms, and transforms firmographic dimensions into Piano custom properties for segmentation.
faster than building custom ETL between Apollo exports and Piano Analytics data imports
Redbird can pull from Apollo and Piano Analytics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Piano Analytics.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Apollo into Piano Analytics, or from Piano Analytics back into Apollo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Apollo engagement event or Piano Analytics behavioral signal — Redbird handles the data mapping and transformation.
Fires when a new contact enters an Apollo email sequence or cadence.
Fires when a contact opens, clicks, or replies to an Apollo email.
Fires when an Apollo contact moves between pipeline stages or engagement tiers.
Write behavioral data or content engagement metrics into Apollo contact custom fields.
Append contacts to Apollo static or dynamic lists based on Piano Analytics behavior.
Generate follow-up tasks in Apollo when target accounts exhibit high-intent content behavior.
Fires when Piano Analytics records a new visitor session on tracked properties.
Fires when a user completes a defined Piano Analytics conversion funnel or goal.
Fires when Piano Analytics captures a specified custom event like paywall interaction or resource download.
Push Apollo engagement activities into Piano Analytics as custom behavioral events.
Enrich Piano Analytics visitor profiles with Apollo firmographic and contact data.
Assign Piano Analytics users to behavioral segments based on Apollo account attributes.
Sync Apollo outbound engagement with Piano Analytics content behavior to finally measure how sales activity drives on-site engagement and which content converts target accounts.