Connect Apollo and
Pardot with AI

Sync prospect intelligence from Apollo directly into Pardot lead nurture campaigns. Stop manually exporting contact lists, copying engagement data between systems, and wondering which outbound prospects are in marketing workflows.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Push qualified Apollo prospects into targeted Pardot nurture campaigns automatically

When Apollo sequences identify engaged prospects who meet qualification criteria, automatically add them to specific Pardot nurture tracks with all enrichment data intact. Stop manually uploading CSVs and losing valuable contact intelligence in the handoff.

Enrich Pardot prospects with Apollo contact and firmographic data on form submission

When prospects submit Pardot forms, instantly enrich their records with Apollo's verified contact details, company intelligence, and technographic data. Give marketing complete prospect context without manual lookup or data append services.

Sync Apollo email engagement back to Pardot for unified lead scoring

Feed Apollo sequence opens, clicks, and replies into Pardot lead scoring models so marketing sees the full engagement picture. No more scoring leads in isolation from outbound activity that's happening in parallel.

Alert sales when Pardot-nurtured leads hit engagement thresholds in Apollo sequences

When prospects being nurtured in Pardot also respond to Apollo outreach, trigger immediate alerts with combined engagement history from both platforms. Surface hot leads faster by connecting inbound and outbound signals.

Suppress Apollo prospecting for contacts already in active Pardot campaigns

Automatically exclude Pardot campaign members from Apollo sequences to prevent message fatigue and conflicting outreach. Keep sales and marketing coordinated without manual list scrubbing before every campaign launch.

Build unified pipeline reports combining Apollo outbound metrics with Pardot attribution data

Merge Apollo sequence performance, contact discovery data, and engagement metrics with Pardot campaign attribution and pipeline contribution. See which outbound plays actually drive marketing-qualified pipeline without stitching spreadsheets.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Apollo and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Apollo's prospecting and engagement schema and Pardot's campaign, prospect, and activity data models — so your sales intelligence flows seamlessly into marketing automation.

AI that understands sales intelligence and marketing automation data structures

Redbird maps Apollo contact records, account hierarchies, sequence steps, and engagement events to Pardot prospects, custom fields, list memberships, and visitor activity automatically. The platform handles Apollo's contact enrichment data—from technographics to intent signals—and translates it into Pardot fields that drive segmentation and scoring. When Apollo captures new engagement or contact updates, Redbird knows exactly how to structure that data for Pardot's lead lifecycle and campaign models.

Contact & prospect field mapping
Engagement activity translation
List & campaign membership sync
Custom scoring model updates
10×

faster than exporting Apollo lists and manually importing to Pardot with field mapping

No CSV exports, field mapping spreadsheets, or waiting for data append vendors

Auto-generated reports

Redbird can pull from Apollo and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Pardot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Apollo into Pardot, or from Pardot back into Apollo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any Apollo prospecting event or Pardot campaign activity and take action across both platforms instantly.

Apollo
Triggers & Actions
Trigger

Contact added to Apollo sequence

Triggers when a new prospect is enrolled in any Apollo email sequence or specific sequence by name.

Trigger

Apollo sequence email replied to

Triggers when a prospect responds to any step in an Apollo sequence with positive or negative sentiment detection.

Trigger

Contact marked as qualified in Apollo

Triggers when a prospect's status changes to qualified or moves to a specific stage in Apollo workflows.

Action

Add contact to Apollo sequence

Enrolls a prospect in a specific Apollo email sequence with personalized variables and step delays.

Action

Enrich contact with Apollo data

Pulls verified email, phone, job title, company data, and technographics from Apollo's 275M+ contact database.

Action

Update Apollo contact fields

Updates custom fields, tags, or status on Apollo contact records based on downstream activity.

Pardot
Triggers & Actions
Trigger

Prospect submitted Pardot form

Triggers when any prospect completes a specific Pardot form submission, including gated content or demo requests.

Trigger

Prospect score reaches threshold

Triggers when a Pardot prospect's score hits a defined value indicating sales readiness or engagement level.

Trigger

Prospect added to Pardot list

Triggers when a prospect joins a specific static or dynamic list in Pardot based on segmentation criteria.

Action

Add prospect to Pardot list

Adds contacts to specific Pardot lists for campaign targeting, nurture enrollment, or suppression purposes.

Action

Update Pardot prospect fields

Writes custom field values, updates prospect attributes, or modifies scoring categories on Pardot records.

Action

Add prospect to Pardot engagement program

Enrolls prospects in specific Pardot engagement studio programs with appropriate entry points and nurture tracks.

Apollo
+
Pardot

Ready to connect your stack?

Stop losing prospect intelligence between Apollo and Pardot. Redbird AI syncs your sales and marketing data automatically so outbound prospecting and nurture campaigns work together.

Get started → Book a demo