Redbird AI automatically syncs Apollo outbound engagement with GA4 behavioral data, so sales and marketing teams can finally see which prospects are visiting your site after outreach. Stop manually matching email sequences to web sessions or exporting CSVs to correlate campaign data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Apollo email opens, clicks, and reply events into GA4 as custom events with contact and company metadata. Sales and analytics teams can measure outbound impact on site behavior and attribute conversions to specific sequences without manual tagging or UTM dependencies.
Pull GA4 session counts, pages viewed, time on site, and goal completions back into Apollo contact records. Sales reps see which prospects have visited the site, what content they consumed, and whether they converted—all in their prospecting workflow without switching tools.
When contacts engage with Apollo sequences but don't convert, automatically build GA4 audiences for retargeting. Marketing can re-engage warm prospects who opened emails or visited pricing pages with display or social campaigns, closing the loop between outbound and paid media.
Monitor GA4 sessions in real-time and trigger Apollo task creation or Slack notifications when contacts from active sequences visit pricing, demo, or case study pages. Reps can follow up while prospects are actively evaluating, increasing conversion rates on warm outbound leads.
Automatically join Apollo sequence metrics with GA4 conversion events by email domain or UTM parameters. Revenue operations teams get unified reporting showing which outbound campaigns drive site traffic, engaged sessions, and pipeline—without manual data merges in spreadsheets.
Push Apollo list tags, industry, company size, and persona data into GA4 as user-scoped custom dimensions. Analytics teams can segment all site behavior by outbound target characteristics, revealing which ICP segments engage most and where to focus prospecting efforts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Apollo and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Apollo's contact and engagement schemas alongside GA4's event-based measurement model, so you can connect outbound sales activity to web analytics without custom engineering.
Redbird maps Apollo contact identifiers, sequence metadata, and engagement timestamps to GA4's user IDs, event parameters, and session data automatically. The platform knows how to match email domains to GA4 client IDs, transform Apollo activities into GA4 event schemas, and handle Apollo's campaign hierarchy alongside GA4's traffic source dimensions. No need to manually define field mappings or write custom ETL for every new sequence or event type.
faster than exporting Apollo CSVs and joining to GA4 BigQuery exports manually
Redbird can pull from Apollo and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Apollo into Google Analytics (GA4), or from Google Analytics (GA4) back into Apollo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Apollo outbound event or GA4 user behavior—Redbird handles the rest.
Fires when a new contact enters an Apollo email sequence or cadence.
Triggers when a prospect opens or clicks a link in an Apollo email.
Fires when a contact responds to any email in an Apollo sequence.
Add a new contact to Apollo or update existing fields with enriched data.
Assign contacts to static lists or enroll them in automated sequences.
Add follow-up tasks for reps or log custom activities on contact records.
Fires when a user triggers a GA4 conversion like form submission or purchase.
Triggers when a user views specific pages like pricing, demo, or product detail.
Fires when session duration or page depth crosses defined engagement levels.
Push custom events into GA4 with parameters for outbound campaign tracking.
Update user-scoped dimensions with CRM data, persona tags, or sales context.
Build GA4 audiences based on combined outbound and behavioral criteria.
Sync Apollo and Google Analytics (GA4) in minutes with Redbird AI. Stop losing context between outbound campaigns and web analytics—start automating the data work your teams do manually.