Connect Amazon Seller Central and
Shopify with AI

Sync inventory, orders, and pricing across Amazon and Shopify automatically. Stop manually updating stock levels, reconciling orders across channels, or copying product data between platforms. Let Redbird keep your multi-channel operations in sync.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Amazon inventory updates to Shopify in real-time

When inventory levels change in Amazon Seller Central, automatically update available quantities in Shopify to prevent overselling. Handles variant-level stock, reserved units, and fulfillment center availability across both platforms.

Push new Shopify products to Amazon Seller Central automatically

When you add products to Shopify, Redbird creates matching listings in Amazon Seller Central with mapped attributes, pricing, and category data. Maintains SKU relationships and handles variant structures across both catalogs.

Consolidate Amazon and Shopify orders into unified reporting

Pull order data from both Amazon Seller Central and Shopify into a single view with normalized fields for SKU, revenue, fulfillment status, and customer location. Export consolidated reports or sync to your data warehouse for channel performance analysis.

Alert when Amazon pricing undercuts Shopify listings

Monitor pricing across channels and trigger alerts when Amazon prices fall below your Shopify storefront, helping maintain margin control and brand consistency. Includes competitor Buy Box pricing and promotion tracking.

Update Shopify inventory when Amazon orders ship

When Amazon FBA or seller-fulfilled orders are marked as shipped, automatically adjust available inventory in Shopify to reflect committed stock. Prevents dual-channel overselling and maintains accurate availability across platforms.

Sync Shopify price changes to Amazon Seller Central listings

When you adjust pricing in Shopify, automatically update matching SKUs in Amazon Seller Central to maintain consistent pricing strategy. Handles bulk price updates, promotional pricing, and variant-level adjustments across catalogs.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Seller Central and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands the data structures, SKU matching logic, and inventory models of both Amazon Seller Central and Shopify, so your automations work across catalog hierarchies and fulfillment workflows.

AI that speaks Amazon and Shopify natively

Redbird maps product catalogs across platforms, handling variant structures, parent-child ASINs, and SKU relationships automatically. Our AI understands Amazon's fulfillment methods (FBA, FBM, SFP), Shopify's inventory tracking modes, and how to reconcile stock levels across different warehouse models. Whether you're syncing simple products or complex variant matrices, Redbird translates attributes, pricing tiers, and inventory policies between systems without manual field mapping.

SKU & ASIN matching
Multi-location inventory sync
Variant structure mapping
Fulfillment method handling
10×

faster than building custom Amazon-Shopify sync scripts

No API documentation diving, webhook debugging, or inventory reconciliation logic to maintain

Auto-generated reports

Redbird can pull from Amazon Seller Central and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Shopify.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Seller Central into Shopify, or from Shopify back into Amazon Seller Central. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any event in Amazon Seller Central or Shopify, then automate actions across your entire e-commerce stack.

Amazon Seller Central
Triggers & Actions
Trigger

Inventory level changes

Fires when available inventory, reserved stock, or fulfillment center quantities change for any SKU.

Trigger

New order placed

Triggers when a customer completes a purchase, including order items, pricing, and fulfillment method.

Trigger

Listing goes out of stock

Fires when a product's available inventory reaches zero or becomes unfulfillable.

Action

Update listing price

Modify the sale price for a SKU, including regular price, sale price, and promotional pricing.

Action

Adjust inventory quantity

Set or adjust available inventory levels for specific SKUs across fulfillment locations.

Action

Create or update product listing

Add new products or update existing listings with attributes, images, descriptions, and category data.

Shopify
Triggers & Actions
Trigger

Product created or updated

Fires when new products are added or existing products have changes to price, inventory, or attributes.

Trigger

Order fulfilled

Triggers when an order's fulfillment status changes to fulfilled, including tracking and line items.

Trigger

Inventory falls below threshold

Fires when a product variant's inventory drops below a specified quantity at any location.

Action

Update product inventory

Set inventory levels for product variants across locations or adjust quantities by delta.

Action

Create or update product

Add new products with variants or update existing product data including pricing, images, and metadata.

Action

Modify product price

Update the price or compare-at price for product variants in your Shopify catalog.

Amazon Seller Central
+
Shopify

Ready to connect your stack?

Stop managing inventory and orders across Amazon and Shopify manually. Redbird syncs your multi-channel operations automatically so you can focus on growing sales instead of reconciling data.

Get started → Book a demo