Connect Amazon Seller Central and
Magento with AI

Redbird AI syncs inventory, orders, and product data between your Amazon marketplace and Magento storefront automatically. Stop manually reconciling stock levels, duplicating catalog updates, and exporting order data between systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Amazon inventory levels to Magento in real-time to prevent overselling

When inventory sells on Amazon, Redbird immediately updates available stock in Magento across all relevant SKUs and variants. Automatically accounts for FBA reserved quantities and pending shipments to maintain accurate availability across both channels.

Route Magento orders to Amazon Seller Central for FBA fulfillment

When high-priority orders are placed on your Magento store, Redbird creates corresponding fulfillment requests in Amazon Seller Central to leverage your FBA inventory. Automatically maps Magento order details to Amazon's fulfillment format and updates tracking information back to Magento.

Push Magento product catalog updates to Amazon listings automatically

When product descriptions, images, or specifications change in Magento, Redbird updates corresponding Amazon listings with the new content. Maintains brand consistency across channels while respecting Amazon's listing requirements and category-specific attributes.

Capture Amazon pricing changes and adjust Magento DTC pricing strategy

Redbird monitors competitor pricing and your Amazon listing prices, then triggers Magento price updates based on your margin rules. Automatically calculates optimal DTC pricing that accounts for Amazon fees, MAP policies, and channel positioning strategy.

Enrich Magento customer records with Amazon order history and reviews

When customers purchase on both channels, Redbird matches Amazon orders to Magento customer profiles using email and order patterns. Consolidates purchase history, review sentiment, and lifetime value calculations to give your team a unified view of cross-channel customers.

Alert operations when Amazon returns spike for products sold via Magento

Redbird analyzes Amazon return rates and customer feedback for SKUs also sold through Magento. Sends alerts to operations and merchandising teams when return patterns indicate product quality issues, sizing problems, or listing inaccuracies that affect both channels.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Seller Central and Magento with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Amazon Seller Central's marketplace data model and Magento's enterprise catalog architecture, so your automation works with complex product hierarchies, multi-channel inventory, and custom attributes.

AI that understands marketplace and DTC commerce data

Redbird maps Amazon's ASIN structure to Magento's configurable products and SKU variants automatically. Our AI recognizes how FBA inventory rules, reserved quantities, and inbound shipments translate to Magento stock levels across warehouses and store views. We handle the complexity of syncing Amazon's flat file catalog format with Magento's EAV attribute system, custom product types, and category assignments without custom field mapping.

ASIN to SKU mapping
FBA inventory translation
Multi-store catalog sync
Order status reconciliation
10×

faster than building custom middleware between Amazon MWS API and Magento

No custom integration development, API credential management, or webhook infrastructure required

Auto-generated reports

Redbird can pull from Amazon Seller Central and Magento simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Magento.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Seller Central into Magento, or from Magento back into Amazon Seller Central. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Amazon Seller Central or Magento—inventory changes, order status updates, listing modifications, or custom thresholds.

Amazon Seller Central
Triggers & Actions
Trigger

Inventory quantity drops below threshold

Triggers when available inventory for any ASIN falls below your specified reorder point or safety stock level.

Trigger

Order status changes to shipped

Fires when Amazon marks an order as shipped and tracking information becomes available.

Trigger

Product review rating drops below target

Triggers when a product's average review rating falls below your quality threshold or receives negative feedback.

Action

Update product listing content

Modifies product titles, descriptions, bullet points, images, or attributes for specified ASINs.

Action

Adjust pricing for SKU or ASIN

Updates list price, sale price, or quantity discounts for products based on rules or external data.

Action

Create FBA shipment plan

Generates inbound shipment plans to restock FBA inventory based on forecasted demand or stock levels.

Magento
Triggers & Actions
Trigger

New order placed on storefront

Triggers when a customer completes checkout on any Magento store view or website in your installation.

Trigger

Product catalog updated or published

Fires when product attributes, descriptions, images, or inventory are modified and saved in Magento admin.

Trigger

Stock quantity reaches reorder point

Triggers when inventory for a product falls to or below the configured minimum quantity threshold.

Action

Update product inventory quantity

Adjusts stock levels for specific SKUs across warehouses, sources, and store views in your catalog.

Action

Create or update product attributes

Modifies product data including prices, descriptions, images, categories, and custom attribute values.

Action

Update order status and tracking

Changes order fulfillment status, adds shipment tracking numbers, and triggers customer notification emails.

Amazon Seller Central
+
Magento

Ready to connect your stack?

Sync Amazon Seller Central and Magento automatically with Redbird AI. Stop managing inventory, orders, and catalogs across systems manually and start automating your multi-channel commerce operations.

Get started → Book a demo