Redbird AI syncs your Amazon sales data with Google Analytics to power complete customer journey tracking and attribution. Stop manually reconciling marketplace transactions with web analytics, and start seeing the full path from ad click to Amazon purchase.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push completed Amazon orders into GA4 as ecommerce conversion events, including SKU, revenue, quantity, and customer attribution parameters. Map Seller Central order IDs to GA4 user sessions for complete funnel visibility. Enable cross-platform ROAS calculation without manual exports.
Send inventory level updates and stockout events from Seller Central to GA4 for correlation with site traffic patterns. Identify which products drove traffic but lacked inventory. Surface merchandising opportunities by connecting demand signals to supply availability.
Pull GA4 traffic source, campaign, and engagement metrics back into Seller Central reporting for each order. Understand which marketing channels drive the highest-value Amazon customers. Build audience segments based on pre-purchase website behavior and Amazon transaction patterns.
Monitor for disconnects between website session volume and Amazon order velocity. Trigger notifications when traffic increases but Seller Central conversion rates drop, indicating pricing, inventory, or listing issues. Route alerts to ecommerce and marketing teams with context from both systems.
Build automated reports showing the complete customer journey from first website visit through Amazon purchase. Merge GA4 engagement metrics with Seller Central revenue, returns, and review data. Deliver weekly attribution summaries that connect ad spend to marketplace revenue.
Capture when customers view your products on Amazon and send those events to GA4 for multi-platform journey mapping. Track movement between your owned properties and Amazon listings. Build complete attribution models that include marketplace browsing behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Seller Central and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Amazon Seller Central's marketplace transaction structures and GA4's event-based measurement model, bridging e-commerce and analytics schemas without custom development.
Redbird automatically maps Seller Central order objects, SKU hierarchies, and fulfillment statuses to GA4's ecommerce event structure and custom dimensions. Our AI handles Amazon's order-level data model and GA4's user-session paradigm, matching transactions to user journeys even when customer identifiers differ. We transform Seller Central's inventory snapshots and advertising metrics into meaningful GA4 events and parameters that integrate with your existing measurement plan.
faster than building Amazon-to-GA4 attribution with custom ETL and BigQuery exports
Redbird can pull from Amazon Seller Central and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Seller Central into Google Analytics (GA4), or from Google Analytics (GA4) back into Amazon Seller Central. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Amazon Seller Central sales event or Google Analytics user behavior, and take action across both platforms.
Fires when a customer completes a purchase on Amazon, capturing order ID, SKU, revenue, and timestamp.
Triggers when product stock falls below specified quantity or goes out of stock.
Activates when a customer initiates a return, including reason codes and product details.
Modify product title, bullet points, description, or backend keywords in Seller Central.
Change base price or sale price for specific SKUs based on external signals.
Initiate FBA replenishment workflow with quantity and destination warehouse specifications.
Fires when GA4 captures an ecommerce purchase, including transaction ID and item array.
Triggers when user engagement score or session value exceeds defined threshold during active session.
Activates when a user views specific product pages, capturing item parameters and referral source.
Push structured event to GA4 with custom parameters and user properties via Measurement Protocol.
Modify user-scoped custom dimensions like customer status, LTV segment, or purchase history flags.
Log new conversion in GA4 with revenue value, attribution parameters, and transaction metadata.
Start syncing Amazon Seller Central with Google Analytics (GA4) to get complete attribution across your marketplace and owned channels. See the full customer journey from first click to Amazon purchase.