Connect Pipedrive and
Synthesio with AI

Automatically enrich your sales pipeline with social intelligence and sentiment data. Stop manually exporting brand mentions to evaluate deal health, or copying account-level insights between systems. Redbird syncs Pipedrive CRM records with Synthesio social listening data in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Pipedrive deals with brand sentiment from Synthesio mentions

When a deal reaches a target stage, automatically pull sentiment scores and share of voice data from Synthesio for that account. Surface competitive positioning and consumer perception directly in the deal record so reps understand brand health before closing.

Create Pipedrive contacts from high-intent social mentions in Synthesio

Monitor Synthesio for brand mentions with purchase intent signals or specific product inquiries. Automatically create new contacts or leads in Pipedrive with sentiment context, conversation summary, and social profile data so sales can follow up immediately.

Alert sales teams when deal accounts show negative sentiment spikes

Track Synthesio sentiment data for companies in your Pipedrive pipeline. When sentiment drops significantly or competitor mentions increase for an active deal, trigger alerts and update deal fields so reps can address concerns proactively.

Push won deal data to Synthesio for customer voice analysis

When deals move to won in Pipedrive, automatically tag those accounts in Synthesio for ongoing customer sentiment monitoring. Build customer cohorts for post-sale social intelligence and track how new customers discuss your brand over time.

Generate weekly pipeline reports enriched with social intelligence metrics

Combine Pipedrive deal stage data with Synthesio sentiment trends and share of voice metrics. Automatically build reports showing pipeline value alongside brand perception for target accounts, giving leadership visibility into how social signals impact revenue.

Sync lost deal accounts to Synthesio for competitive win/loss analysis

When deals are marked lost in Pipedrive, automatically create monitoring queries in Synthesio to track those accounts and competitor mentions. Analyze social conversations to understand why prospects chose alternatives and refine positioning.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Pipedrive and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Pipedrive's deal structures, custom fields, and pipeline stages alongside Synthesio's sentiment taxonomy, mention metadata, and trend detection models.

AI that maps CRM pipelines to social intelligence data

Redbird parses Pipedrive organization names, domains, and contact data to match against Synthesio brand mentions and conversation threads. It interprets sentiment scores, emotion analysis, and share of voice metrics to populate custom CRM fields. The platform handles Synthesio's query syntax and filtering logic while respecting Pipedrive's deal stage workflows and activity tracking. No manual field mapping or data transformation required.

Deal-to-mention matching
Sentiment field mapping
Account-level aggregation
Multi-language support
10×

faster than exporting CSV files and manually updating CRM records

No custom API scripts, middleware platforms, or spreadsheet reconciliation

Auto-generated reports

Redbird can pull from Pipedrive and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pipedrive or Synthesio.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Pipedrive into Synthesio, or from Synthesio back into Pipedrive. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any deal movement in Pipedrive or brand mention event in Synthesio.

Pipedrive
Triggers & Actions
Trigger

Deal stage changed

Triggers when a deal moves to a new pipeline stage in Pipedrive.

Trigger

Deal won or lost

Triggers when a deal is marked as won or lost with outcome details.

Trigger

New organization added

Triggers when a new company or organization is created in your CRM.

Action

Update deal custom fields

Write data to specific custom fields on deal records, including sentiment scores.

Action

Create new contact or lead

Add a new person to Pipedrive with contact details and social profile information.

Action

Add note to deal

Append timestamped notes to deals with social intelligence context or mention summaries.

Synthesio
Triggers & Actions
Trigger

Brand mention detected

Triggers when Synthesio identifies a new mention matching your brand monitoring queries.

Trigger

Sentiment threshold crossed

Triggers when sentiment score for a topic or account drops below or rises above specified levels.

Trigger

Share of voice changed

Triggers when your brand's share of voice shifts significantly compared to competitors.

Action

Create monitoring query

Set up new social listening queries in Synthesio for specific accounts or topics.

Action

Tag mention or conversation

Apply custom tags to social mentions for segmentation and cohort analysis.

Action

Update account attributes

Modify metadata or custom attributes for tracked brands and entities in Synthesio.

Pipedrive
+
Synthesio

Ready to connect your stack?

Sync Pipedrive sales data with Synthesio social intelligence in minutes. Give your team real-time visibility into how brand sentiment impacts pipeline performance.

Get started → Book a demo