Sync lead data, engagement signals, and conversion events between your B2B marketing automation platform and TikTok's video advertising engine. Stop manually exporting audience lists, reconciling campaign data across systems, or losing attribution when prospects move from social to CRM.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically segment prospects based on Pardot scoring models and push those audiences to TikTok Ads for retargeting campaigns. Update audience membership in real-time as leads move through nurture tracks or hit new score thresholds.
Flow TikTok video view rates, watch time, and click behavior back into Pardot custom fields. Use video engagement as a scoring signal or trigger for nurture campaign enrollment, giving your sales team visibility into social touchpoints.
Create exclusion audiences in TikTok Ads based on Pardot lifecycle stage changes or Salesforce opportunity status. Stop wasting ad spend targeting prospects who've already converted or been disqualified.
Capture TikTok ad campaign IDs, creative names, and click timestamps as Pardot visitor activities. Map social touchpoints into your attribution models to measure how video campaigns influence pipeline and revenue.
Pull TikTok campaign spend, impressions, and video metrics alongside Pardot form submissions, email opens, and MQL conversion rates. Build unified reports showing how video campaigns drive downstream B2B engagement without manual data merging.
Monitor when contacts in target account lists or high-score segments click TikTok ads or watch video content. Trigger notifications to campaign managers or SDRs for immediate follow-up on warm social signals from priority prospects.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pardot and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Pardot's prospect schema, custom fields, list membership rules, and scoring models alongside TikTok's audience structures, campaign hierarchies, and conversion event formats.
Redbird maps Pardot prospect records, custom fields, list segments, and campaign membership to TikTok's Custom Audience file formats and matching parameters. The platform translates Pardot's scoring tiers and lifecycle stages into TikTok audience rules, handles email hashing and identifier formatting for privacy compliance, and structures conversion events from Pardot form submissions into TikTok's pixel schema. No need to build custom ETL pipelines or write audience transformation scripts.
faster than CSV exports and manual TikTok audience uploads
Redbird can pull from Pardot and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pardot or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pardot into TikTok Ads, or from TikTok Ads back into Pardot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Pardot lead activity or TikTok campaign event, then take action across both platforms automatically.
Fires when a Pardot prospect hits a specific score value or grade tier.
Triggers when a prospect is added to a static or dynamic Pardot list.
Fires when a prospect completes a Pardot form on a landing page or embedded form.
Write data to standard or custom Pardot prospect fields.
Enroll a prospect in a specific Pardot nurture or drip campaign.
Add or remove prospects from static Pardot lists for segmentation.
Fires when a user clicks through a TikTok in-feed ad or branded content campaign.
Triggers when a user watches a specified percentage of a TikTok video ad.
Fires when TikTok tracks a conversion from pixel or Events API (purchase, signup, etc.).
Add or remove users from a TikTok Custom Audience for targeting or exclusion.
Post server-side conversion events to TikTok Events API for attribution tracking.
Change campaign status based on external conditions or performance thresholds.
See how Redbird syncs Pardot lead data with TikTok Ads audiences and tracks video engagement across your B2B attribution model — without building custom integrations or managing data pipelines.