Redbird AI syncs consumer research data from Nielsen Scarborough directly into your Snapchat Ads campaigns. Stop manually translating audience insights into ad targeting — automate the flow from market research to campaign execution and back to performance analysis.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When new consumer segments are identified in Nielsen Scarborough, Redbird automatically creates or updates matching custom audiences in Snapchat Ads with demographic and behavioral targeting parameters. Eliminates manual translation of research insights into platform-specific targeting criteria.
Pull Snapchat Ads performance metrics and append corresponding Nielsen Scarborough consumer behavior data for each target market. See how campaign performance aligns with actual purchasing patterns, media consumption habits, and local market dynamics.
Automatically adjust Snapchat audience targeting parameters when Nielsen Scarborough publishes updated demographic or behavioral data for your key markets. Keep campaigns aligned with latest consumer insights without manual intervention.
Merge Snapchat campaign reach and engagement metrics with Nielsen Scarborough audience profiles to understand who you're actually reaching versus research-based targets. Redbird builds unified reports showing gaps and opportunities across markets.
Monitor campaign performance against Nielsen Scarborough audience size and behavior benchmarks. Receive notifications when actual Snapchat results differ significantly from market research expectations, triggering strategy reviews.
Identify high-value consumer segments in Nielsen Scarborough data based on purchasing behavior or media habits, then automatically create Snapchat lookalike audiences with matching demographic and interest parameters for acquisition campaigns.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Nielsen Scarborough's consumer research taxonomy and Snapchat Ads' targeting structure, so you can move from market insights to campaign execution without rebuilding data manually.
Redbird maps Nielsen Scarborough's DMA codes, psychographic segments, media consumption indices, and purchase behavior categories to Snapchat's demographic targeting, interest categories, and lookalike audience parameters. The platform understands how Scarborough's audience measurement data translates to Snapchat's age ranges, location targeting, and custom audience specifications. No need to export CSVs, rebuild segments in spreadsheets, or manually configure targeting — Redbird handles the structural translation between research insights and campaign execution.
faster than exporting Scarborough reports and manually configuring Snapchat targeting
Redbird can pull from Nielsen Scarborough and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Snapchat Ads, or from Snapchat Ads back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new market data in Nielsen Scarborough or campaign events in Snapchat Ads — Redbird connects both systems in real time.
Fires when Nielsen Scarborough releases updated consumer data for monitored markets or segments.
Triggers when demographic, behavioral, or media consumption metrics change for tracked segments.
Activates when media planners build or update custom audience segments in Scarborough.
Pull demographic, psychographic, and behavioral data for specific consumer segments or markets.
Retrieve purchasing pattern data for product categories across designated DMAs or regions.
Fetch media usage and platform preference data for target audiences or geographic markets.
Fires when Snapchat ad campaigns hit specified reach, spend, or conversion benchmarks.
Triggers when ad sets start, pause, or encounter delivery issues affecting campaign execution.
Activates when Snapchat publishes daily campaign metrics including impressions, swipes, and conversions.
Build new Snapchat custom audiences or modify existing ones with demographic and interest targeting parameters.
Modify age, location, interest, or lookalike audience specifications for active campaigns or ad sets.
Pull reach, engagement, conversion, and spend metrics for specified campaigns, ad sets, or date ranges.
Stop manually translating Nielsen Scarborough research into Snapchat campaign targeting. Redbird AI automates the flow from consumer insights to ad execution, so your media team can act on market data in real time.