Redbird AI syncs audience insights and consumer research data directly into your CRM. Stop exporting CSVs from Nielsen Scarborough and manually importing audience profiles, demographic segments, and media consumption data into Salesforce records. Let AI route the right insights to the right accounts automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append consumer insights, media habits, and demographic profiles to Salesforce accounts based on market or segment criteria. Sales teams see audience intelligence directly in account views without logging into separate research platforms.
Generate new accounts or leads in Salesforce when specific audience segments or demographic profiles are identified in Nielsen Scarborough data. Marketing and sales get instant access to high-value prospects matching your ideal customer profile based on media consumption and purchase behavior.
Trigger Salesforce tasks or notifications when Nielsen Scarborough publishes new local market data or shifts in audience behavior for territories tied to opportunities. Reps stay informed on changing market dynamics without monitoring research dashboards.
When opportunities reach certain stages or values in Salesforce, automatically query Nielsen Scarborough for detailed audience insights on those markets or customer segments. Research teams get automated requests instead of manual Slack messages and ticket queues.
Sync media reach, audience overlap, and campaign measurement metrics from Nielsen Scarborough into corresponding Salesforce campaigns. Marketing ops maintains a single source of truth for campaign performance without dual-entry across platforms.
Keep audience research aligned with territory structure by syncing account geography and market assignments from Salesforce back to Nielsen Scarborough tracking systems. Research teams analyze the right markets for current sales coverage automatically.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Nielsen Scarborough's audience measurement schema and Salesforce's CRM data model, so your consumer insights and customer records stay in sync without custom code.
Redbird's AI natively understands Nielsen Scarborough's audience segment taxonomies, demographic breakdowns, media consumption indices, and market-level purchase behavior data. It maps those structures to Salesforce's account hierarchies, opportunity stages, campaign members, and custom demographic fields. No need to manually configure field mappings or write transformation scripts when audience profiles change or new research waves publish. Redbird adapts to schema updates in both systems automatically.
faster than exporting Nielsen Scarborough reports and manually enriching Salesforce accounts
Redbird can pull from Nielsen Scarborough and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Salesforce.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Salesforce, or from Salesforce back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new audience data in Nielsen Scarborough or CRM events in Salesforce — Redbird handles the rest.
Fires when Nielsen Scarborough releases a new demographic or behavioral segment in your subscribed markets.
Triggers when Nielsen Scarborough updates local market audience measurement or media consumption data.
Activates when purchasing behavior or media habit indices cross defined thresholds in tracked segments.
Retrieve demographic, media, and purchase behavior data from Nielsen Scarborough for specified markets or segments.
Pull detailed audience member attributes or aggregate segment statistics from Nielsen Scarborough for downstream analysis.
Apply custom labels or classifications to Nielsen Scarborough markets for tracking or segmentation alignment.
Fires when a Salesforce account is added within specified geographic or market-based territories.
Triggers when a deal moves to a new pipeline stage, signaling need for audience research or competitive insights.
Activates when a new Salesforce campaign is created or activated, ready for audience measurement setup.
Append audience profile data, consumer attributes, or market insights to existing Salesforce account records.
Generate follow-up tasks in Salesforce when new audience insights or market data become available for their accounts.
Modify Salesforce campaign member records with audience measurement data or media consumption metrics from research.
Stop manually syncing Nielsen Scarborough audience data into Salesforce. Redbird AI keeps your consumer insights and CRM records aligned automatically, so your teams can focus on strategy instead of spreadsheets.