Automatically sync viewer engagement data from Tubi into Mixpanel for unified behavioral analysis, or push product usage cohorts to optimize streaming content strategy. Stop manually exporting CSVs, reconciling user IDs across platforms, and building custom ETL pipelines to understand how your app drives streaming engagement.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture Tubi viewing sessions, watch time, and content interactions as Mixpanel events. Enrich with viewer demographics and device data to build unified user journeys that span app usage and streaming behavior. Enables product teams to measure how in-app features drive content consumption.
Export behavioral segments from Mixpanel—like high-engagement users, feature adopters, or churn-risk cohorts—directly to Tubi's platform. Automatically update audience lists as user behavior changes, enabling personalized content feeds and optimized ad targeting based on product engagement patterns.
Merge Mixpanel retention cohorts with Tubi viewership data to measure true user stickiness across touchpoints. Automatically calculate composite metrics like 'app-to-stream conversion' and 'cross-platform DAU'. Deliver weekly executive reports showing how product changes impact content consumption.
Monitor streaming engagement for specific Mixpanel cohorts—like premium users or recent feature adopters. Trigger instant Slack alerts when watch time, session frequency, or content completion rates decline beyond thresholds. Surface early warning signals before churn impacts your most valuable segments.
Automatically append Tubi data—favorite genres, binge-watching patterns, ad engagement rates—to Mixpanel user profiles. Create richer behavioral segments that combine product actions with content consumption patterns. Use enriched profiles to personalize in-app messaging, feature recommendations, and onboarding flows.
Consolidate months or years of Tubi viewership metrics with corresponding Mixpanel event data in a unified data warehouse. Preserve complete context around product launches, feature rollouts, and seasonal campaigns. Enable data science teams to build predictive models that span app and streaming behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and Tubi with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Mixpanel's event schemas and user property structures alongside Tubi's viewership metrics, ad impression data, and audience demographics—automatically mapping identifiers and reconciling taxonomies across both platforms.
Redbird automatically maps Mixpanel's distinct_id and user properties to Tubi's viewer identifiers and demographic fields without custom coding. It understands event taxonomies—matching Mixpanel's custom events with Tubi's session data, watch time metrics, and content interaction signals. The AI intelligently handles schema differences between behavioral tracking and streaming analytics, transforming cohort definitions into audience segments and reconciling timestamp formats across platforms. When data structures evolve, Redbird adapts mappings automatically.
faster than building custom pipelines to sync Mixpanel cohorts with Tubi audiences
Redbird can pull from Mixpanel and Tubi simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or Tubi.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into Tubi, or from Tubi back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Mixpanel or Tubi—new user cohorts, conversion milestones, streaming sessions, or viewership thresholds—and automate what happens next.
Fires when a user meets or no longer meets cohort criteria based on behavioral patterns or property changes.
Triggers when funnel conversion rates cross defined thresholds for specific segments or time periods.
Activates when feature usage metrics refresh, capturing new adoption rates or engagement levels.
Add or modify user properties in Mixpanel with enriched data from external sources.
Extract user lists from behavioral cohorts with full property sets for downstream activation.
Send new events into Mixpanel from external systems to enrich behavioral timelines.
Fires when a user finishes a streaming session, capturing watch time, content consumed, and completion status.
Triggers when viewership metrics like total watch hours or session frequency cross defined levels.
Activates when viewer demographic profiles refresh with new age, location, or device information.
Sync new user lists or cohorts into Tubi for content personalization and ad targeting.
Extract streaming performance data including watch time, retention, and content engagement metrics.
Push enriched user data into Tubi to enhance viewer profiles with behavioral or demographic context.
Stop manually reconciling product analytics with streaming data. Redbird AI connects Mixpanel and Tubi so you can measure true cross-platform engagement and activate behavioral insights across your content strategy.