Sync product behavior data from Mixpanel directly into Snapchat Ads to build smarter audiences and measure true conversion impact. Stop manually exporting user cohorts, stitching together attribution reports, or guessing which in-app actions predict ad performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build Snapchat custom audiences from Mixpanel retention cohorts, feature adopters, or users who completed specific event sequences. Keep audiences fresh as user behavior changes without CSV exports or manual updates.
Push ad click, impression, and conversion data from Snapchat Ads into Mixpanel as custom events. Analyze how ad exposure influences product usage, retention, and downstream revenue in a single analytics view.
Identify users in Mixpanel who hit key product moments—first transaction, feature adoption, retention thresholds—then automatically create Snapchat lookalike audiences to scale acquisition of similar high-value users.
Use Mixpanel inactivity signals to automatically exclude dormant users from Snapchat retargeting audiences. Stop spending ad budget on users who've already churned or haven't engaged in your retention window.
Monitor Snapchat campaign spending against actual product conversion events tracked in Mixpanel. Trigger Slack alerts when cost-per-acquisition trends deviate from historical benchmarks or when ad spend increases without corresponding in-app activity.
Automatically join Snapchat Ads performance metrics with Mixpanel funnel conversion rates, retention curves, and feature adoption data. Deliver unified reports showing how ad creative and targeting impact long-term product metrics, not just click-through rates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Mixpanel's event schemas and user properties alongside Snapchat's audience segmentation rules and conversion tracking requirements—so your data flows correctly without custom mapping.
Redbird automatically maps Mixpanel user properties, event parameters, and cohort definitions to Snapchat's audience formatting and conversion API requirements. It handles identity resolution between Mixpanel distinct IDs and Snapchat's hashed mobile identifiers, respects audience size thresholds, and transforms event-based segments into ad platform-compatible lists. No need to write custom ETL logic or maintain brittle field mappings as either platform updates its schema.
faster audience syncs compared to manual CSV exports and uploads
Redbird can pull from Mixpanel and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into Snapchat Ads, or from Snapchat Ads back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from product behavior in Mixpanel or campaign performance in Snapchat Ads—Redbird connects both directions.
Trigger when users meet or no longer meet retention criteria defined in Mixpanel cohorts.
Fire when a specific conversion funnel's completion rate falls below your defined benchmark.
Activate when a user performs a specific series of product events in Mixpanel.
Programmatically add user profiles to a specific Mixpanel cohort based on external data.
Send a new event to Mixpanel with custom properties and timestamp for a specific user.
Modify user property values in Mixpanel to enrich profiles with external attributes.
Trigger when a Snapchat ad campaign's spending surpasses a specified daily or lifetime amount.
Fire when impression count, swipe-up rate, or conversion volume crosses defined thresholds.
Activate when Snapchat receives a specific conversion event from the Snap Pixel or CAPI.
Build a new Snapchat custom audience or refresh an existing one with current user lists.
Programmatically change campaign status to pause spending or resume active delivery.
Push server-side conversion events to Snapchat's Conversion API for improved attribution.
Start syncing Mixpanel product data with Snapchat Ads to build audiences from real user behavior and measure campaign impact on retention and engagement—not just clicks.