Redbird AI syncs your Marketo lead segments to Snapchat Ads audiences and captures ad engagement back into your marketing automation platform. Stop manually exporting CSVs, uploading audience lists, or waiting on engineers to build custom conversion tracking for younger demographic campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When leads enter specific lifecycle stages or score thresholds in Marketo, automatically add them to corresponding Snapchat custom audiences for retargeting. Keep audience lists updated in real-time as lead attributes change, ensuring your Gen Z and millennial targeting stays current without manual exports.
When users engage with Snapchat ads—views, swipe-ups, or conversions—create corresponding activities in Marketo lead records and automatically add them to campaign programs. Update lead scoring models based on ad engagement intensity and track full-funnel attribution from Snap impressions to closed deals.
Sync contacts from Marketo account lists to Snapchat Ads custom audiences for account-based advertising programs. Automatically update audiences as accounts move through stages, enabling coordinated ABM campaigns that reach decision-makers on both professional and social channels.
When Snapchat Ads capture conversions, pull audience insights and engagement metadata back into Marketo custom fields. Append age range, interests, and device data to lead records to refine segmentation strategies and inform content personalization across other marketing channels.
Automatically compile Snapchat Ads metrics—impressions, swipe-ups, video completion rates, cost per conversion—organized by originating Marketo programs and campaigns. Distribute formatted reports to stakeholders showing which lead segments and nurture campaigns drive the strongest Snapchat engagement and ROI.
Monitor the size of Marketo segments being synced to Snapchat custom audiences and trigger alerts when audience counts fall below campaign minimums. Prevent wasted ad spend on undersized audiences and catch upstream data issues in Marketo segmentation logic before campaigns launch.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Marketo's lead database structure, program memberships, and scoring models alongside Snapchat Ads' audience targeting mechanics, pixel events, and campaign hierarchies.
Redbird natively maps Marketo lead fields, custom objects, and smart list definitions to Snapchat Ads custom audience formats and match key requirements. The platform automatically handles audience hashing for email and phone matching, tracks conversion event schemas across Snap Pixel implementations, and reconciles Marketo program statuses with Snapchat campaign membership. No custom field mapping spreadsheets or developer-built middleware required.
faster than building Marketo-to-Snapchat audience sync scripts and manual CSV workflows
Redbird can pull from Marketo and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Snapchat Ads, or from Snapchat Ads back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any lead movement in Marketo or campaign event in Snapchat Ads—Redbird handles the coordination across both platforms.
Triggers when a Marketo lead's score crosses a defined threshold in any scoring model.
Triggers when a lead transitions to a specific lifecycle stage like MQL, SQL, or Opportunity.
Triggers when a lead becomes a member of a specific Marketo program with any status.
Write new values to any standard or custom field on a Marketo lead record.
Add a lead as a member of a Marketo program with a specified program status.
Create a custom activity record in Marketo's activity log with type and attribute values.
Triggers when a Snapchat Ads campaign changes status to active, paused, or completed.
Triggers when a tracked conversion event from Snap Pixel or app events reaches Snapchat Ads.
Triggers when a campaign or ad set reaches a specified percentage of its daily or lifetime budget.
Add or remove users from a Snapchat Ads custom audience using email, phone, or device identifiers.
Change the status of a Snapchat Ads campaign or ad set to active, paused, or archived.
Generate a new lookalike audience in Snapchat Ads based on an existing custom audience seed list.
Start syncing Marketo leads to Snapchat Ads audiences and capturing ad engagement back into your marketing automation workflows. Redbird AI handles the complexity of connecting enterprise marketing automation with social advertising platforms.