Sync email engagement data to Snapchat audiences, trigger ad campaigns from subscriber behavior, and unify performance reporting across email and social. Stop manually exporting CSVs, rebuilding audiences, and stitching together campaign data from two separate dashboards.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update Snapchat Custom Audiences based on Mailchimp engagement segments. When subscribers click specific campaign links or reach engagement thresholds, they're instantly added to corresponding Snapchat audience lists for coordinated video ad retargeting.
Start targeted Snapchat campaigns when subscribers complete specific Mailchimp automation sequences. Perfect for launching awareness ads to warm leads who've finished educational email flows but haven't converted yet.
When users convert through Snapchat ad campaigns, they're automatically tagged and added to post-purchase or onboarding email sequences in Mailchimp. Creates a seamless handoff from paid social acquisition to owned email nurture.
Combine Mailchimp campaign metrics with Snapchat ad performance data to understand cross-channel impact. Track how email engagement influences Snapchat conversion rates and which ad audiences also engage with email content.
Automatically create exclusion audiences in Snapchat based on active Mailchimp subscriber lists. Prevents wasting ad spend targeting users already engaged through email, keeping acquisition campaigns focused on net-new reach.
When Snapchat users engage with ads and enter your funnel, their interaction data and available demographic insights are appended to matching Mailchimp subscriber profiles. Enables more precise email segmentation based on paid social behavior and audience characteristics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Mailchimp's subscriber data model and Snapchat's audience targeting structures, so you can sync segments, events, and campaign performance without custom API work.
Redbird maps Mailchimp subscriber fields, tags, segments, and campaign events to Snapchat's Custom Audience schemas and conversion tracking parameters automatically. The platform understands how to match email addresses for audience uploads, translate engagement signals into targeting criteria, and normalize performance metrics across both systems. No need to manually format CSVs, match field names, or write transformation scripts between platforms.
faster than exporting CSVs and manually uploading audiences to Snapchat
Redbird can pull from Mailchimp and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into Snapchat Ads, or from Snapchat Ads back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any subscriber event in Mailchimp or campaign activity in Snapchat Ads, then take action across both platforms.
Fires when a contact enters a specific Mailchimp audience segment based on tags, behavior, or custom field criteria.
Triggers when a subscriber clicks a specific URL or any link within a Mailchimp email campaign.
Fires when a subscriber finishes all emails in a Mailchimp automation or drip sequence.
Adds a contact to a specific Mailchimp segment or applies tags based on external events or ad interactions.
Sets or updates custom field data on a Mailchimp subscriber profile with values from other platforms.
Removes a subscriber from active email lists or adds them to suppression groups in Mailchimp.
Fires when a Snapchat Pixel records a conversion event like purchase, signup, or custom goal completion.
Triggers when a Snapchat ad campaign hits a specific budget amount or spending milestone.
Fires when key metrics like CTR, conversion rate, or ROAS fall below defined thresholds in a Snapchat campaign.
Builds new Snapchat Custom Audiences or refreshes existing ones with updated user lists from other platforms.
Stops or starts Snapchat ad campaigns programmatically based on external triggers or performance conditions.
Adjusts daily budget caps or bid amounts for Snapchat campaigns based on performance data or external signals.
Stop rebuilding audiences and stitching together campaign data manually. Connect Mailchimp and Snapchat Ads with Redbird and automate the sync between email engagement and paid social targeting.