Connect Looker and
Snapchat Ads with AI

Sync Snapchat Ads performance data into Looker's semantic layer and push conversion events back to Snapchat—automatically. Stop manually exporting CSVs, rebuilding campaign reports, or chasing down ad spend discrepancies across systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Snapchat campaign performance into Looker dashboards daily

Automatically pull campaign metrics, ad set performance, and spend data from Snapchat Ads into your Looker data warehouse. Surface real-time ad performance alongside CRM and revenue data in executive dashboards without manual exports.

Push Looker-defined conversion events back to Snapchat for attribution

Use your centralized LookML definitions to identify qualified conversions—purchases, signups, high-value leads—and send them to Snapchat's conversion API. Improve campaign optimization and ROAS reporting with warehouse-validated events.

Alert marketing teams when Snapchat CPAs exceed Looker benchmarks

Monitor cost-per-acquisition from Snapchat campaigns against historical benchmarks stored in Looker. Trigger Slack alerts when campaigns drift above target CPA thresholds, enabling rapid budget adjustments.

Build unified cross-channel attribution reports combining Snapchat and web analytics

Merge Snapchat Ads impression and click data with Google Analytics, Shopify, and CRM touchpoints in Looker's semantic layer. Create multi-touch attribution models that measure Snapchat's true contribution to pipeline and revenue.

Enrich Snapchat audience segments with Looker customer lifetime value data

Identify high-LTV customer cohorts using Looker's data models and push those audience lists to Snapchat for lookalike targeting. Close the loop between warehouse analytics and ad platform optimization without manual audience uploads.

Archive complete Snapchat campaign history to your data warehouse monthly

Preserve granular campaign, ad set, and creative performance data from Snapchat Ads into your data warehouse. Maintain full historical records beyond Snapchat's retention limits for year-over-year trend analysis and compliance.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Looker and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Looker's LookML semantic layer and Snapchat's campaign hierarchy—so your analytics and ad data stay consistent across every report and automation.

AI that reads your LookML models and Snapchat campaign structures

Redbird maps Snapchat's campaign, ad set, and ad objects to your Looker dimensions and measures without custom code. It understands metric definitions—ROAS, CPM, conversion windows—in both systems and handles schema changes when you add new LookML explores or Snapchat conversion events. Transform nested campaign performance JSON into properly modeled Looker tables, or translate warehouse aggregations into Snapchat-compatible audience lists.

LookML dimension mapping
Campaign hierarchy normalization
Conversion API formatting
Metric definition reconciliation
10×

faster than building Snapchat ETL pipelines and custom Looker PDTs

No Python scripts, dbt transformations, or manual CSV uploads to reconcile ad spend

Auto-generated reports

Redbird can pull from Looker and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Snapchat Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Looker into Snapchat Ads, or from Snapchat Ads back into Looker. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Looker query result or Snapchat campaign event—then take action across your entire stack.

Looker
Triggers & Actions
Trigger

Scheduled Look completes

Trigger workflows when a saved Looker Look finishes running on its schedule.

Trigger

Explore query returns results above threshold

Monitor any Looker Explore for metrics crossing defined thresholds like spend or conversion volume.

Trigger

Dashboard tile data changes

Detect when specific dashboard visualizations update with new data from the warehouse.

Action

Create or update LookML dimension

Programmatically add dimensions to your semantic layer based on external events.

Action

Generate PDF report from dashboard

Export Looker dashboards as PDFs and distribute them via email or Slack.

Action

Write query results to warehouse table

Materialize Looker query outputs as new tables in your connected data warehouse.

Snapchat Ads
Triggers & Actions
Trigger

Campaign spend exceeds budget threshold

Fire workflows when any Snapchat campaign approaches or crosses its daily or lifetime budget cap.

Trigger

New conversion event recorded

Trigger actions when Snapchat tracks a conversion event from your Snap Pixel or Conversions API.

Trigger

Ad creative rejected or approved

Respond immediately when Snapchat's review process changes the status of submitted ad creatives.

Action

Pause or activate campaign

Automatically adjust campaign status based on performance conditions or budget pacing rules.

Action

Update audience segment membership

Refresh custom audience lists with new user IDs or mobile ad identifiers from your warehouse.

Action

Create new ad set with dynamic targeting

Launch ad sets programmatically with audience targeting parameters derived from analytics data.

Looker
+
Snapchat Ads

Ready to connect your stack?

Connect Looker and Snapchat Ads to automate ad performance reporting, sync conversion data to your warehouse, and build real-time attribution dashboards—no engineering work required.

Get started → Book a demo