Connect LinkedIn Sales Navigator and
Pardot with AI

Stop manually exporting prospect lists and updating lead records between systems. Redbird AI syncs LinkedIn Sales Navigator insights directly into Pardot campaigns, enriches leads with buyer signals, and keeps your sales intelligence and marketing automation in lock-step without CSV uploads or custom integrations.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync saved Sales Navigator leads to Pardot as new prospects with complete profiles

When your sales team saves a lead in Sales Navigator, automatically create or update that prospect in Pardot with title, company, seniority, and LinkedIn profile data. Marketing gets complete context without waiting for manual handoffs. Lead records stay enriched with professional data from the moment they enter your funnel.

Enrich Pardot prospects with Sales Navigator account and engagement insights

Match existing Pardot prospects to their Sales Navigator profiles and append company size, industry, growth signals, and recent activity. Turn thin marketing records into rich profiles with sales intelligence context. Give your nurture programs the data they need for true personalization.

Add high-scoring Pardot leads to Sales Navigator account lists automatically

When a lead hits your target score threshold in Pardot, automatically add them to the appropriate Sales Navigator account or lead list. Sales teams get warm prospects surfaced in their prospecting workflow without waiting for marketing handoff. Close the loop between engagement and outreach in real time.

Alert marketing when Sales Navigator detects job changes for nurtured prospects

When Sales Navigator captures a job change signal for someone in your Pardot database, trigger re-engagement campaigns or update lead scoring models. Catch buying window opportunities the moment they happen. Turn Sales Navigator alerts into immediate marketing actions across your nurture programs.

Build Sales Navigator lead lists from Pardot email engagement and content downloads

When prospects engage with specific Pardot campaigns or download high-intent content, automatically add them to targeted Sales Navigator lists for personalized outreach. Sales gets context about what prospects care about before the first call. Marketing generates qualified lists that live where reps actually prospect.

Update Pardot lead scores when Sales Navigator account signals indicate buying intent

When Sales Navigator detects company growth, funding announcements, leadership changes, or hiring trends at target accounts, automatically boost lead scores for all associated Pardot prospects. Score leads based on account-level signals, not just individual engagement. Surface the entire buying committee when timing is right.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize LinkedIn Sales Navigator and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI natively understands both LinkedIn Sales Navigator's professional graph data and Pardot's lead management schema, so you can connect sales intelligence directly to marketing automation without middleware.

AI that understands sales intelligence and marketing automation together

Redbird maps Sales Navigator lead and account objects to Pardot prospect records, custom fields, and lists automatically. It recognizes when a LinkedIn profile matches an existing prospect by email, company domain, or name fuzzy-matching. The system understands how to translate Sales Navigator signals like job changes, company news, and engagement activity into Pardot field updates, score adjustments, and list memberships. When schemas change or new custom fields are added in either system, Redbird adapts without rebuilding integrations.

Lead & account object mapping
Profile matching & deduplication
Signal-to-score translation
Custom field synchronization
10×

faster than building API connectors between Sales Navigator and Pardot

No middleware platforms, custom Salesforce objects, or manual CSV workflows between sales intelligence and marketing automation.

Auto-generated reports

Redbird can pull from LinkedIn Sales Navigator and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either LinkedIn Sales Navigator or Pardot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from LinkedIn Sales Navigator into Pardot, or from Pardot back into LinkedIn Sales Navigator. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any sales intelligence event in LinkedIn Sales Navigator or any marketing automation activity in Pardot.

LinkedIn Sales Navigator
Triggers & Actions
Trigger

Lead saved to Sales Navigator

Fires when a sales rep saves a new lead to their Sales Navigator workspace or lead list.

Trigger

Job change detected

Triggers when Sales Navigator alerts that a saved lead or account contact changed roles or companies.

Trigger

Account growth signal detected

Fires when Sales Navigator surfaces funding news, headcount growth, or expansion signals for a tracked account.

Action

Add lead to Sales Navigator list

Adds a prospect to a specific Sales Navigator lead list or account list for targeted outreach.

Action

Create Sales Navigator note

Appends a timestamped note to a Sales Navigator lead or account profile with context from Pardot.

Action

Tag lead in Sales Navigator

Applies custom tags to Sales Navigator leads based on Pardot engagement or campaign membership.

Pardot
Triggers & Actions
Trigger

Prospect score threshold reached

Fires when a Pardot prospect's lead score crosses a defined threshold indicating sales-readiness.

Trigger

Email engagement detected

Triggers when a prospect opens, clicks, or replies to a Pardot nurture email or campaign message.

Trigger

Form submitted or content downloaded

Fires when a prospect completes a Pardot form, downloads gated content, or registers for an event.

Action

Create or update Pardot prospect

Adds a new prospect to Pardot or updates existing prospect fields with data from Sales Navigator.

Action

Add prospect to Pardot list

Adds a prospect to a static or dynamic Pardot list for segmentation or campaign targeting.

Action

Adjust Pardot lead score

Increments or sets a prospect's lead score based on Sales Navigator signals or account-level insights.

LinkedIn Sales Navigator
+
Pardot

Ready to connect your stack?

Sync LinkedIn Sales Navigator and Pardot in minutes. Give your sales and marketing teams a unified view of prospects without building custom integrations or managing middleware platforms.

Get started → Book a demo