Redbird AI connects your LinkedIn Ads campaign data with Nielsen Scarborough audience insights automatically. Stop manually reconciling campaign performance against audience benchmarks, or building spreadsheets to validate targeting hypotheses. Let AI sync performance metrics with consumer research data across your media planning stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Nielsen Scarborough demographic and psychographic profiles to LinkedIn campaign segments. Match LinkedIn audience attributes against Scarborough's consumer behavior and media consumption data to validate reach and targeting accuracy. Surface insights on whether your B2B campaigns are reaching the consumer segments your research predicted.
Transform Nielsen Scarborough audience profiles into actionable LinkedIn targeting criteria. Automatically map consumer behavior patterns, media habits, and purchase intent signals from Scarborough into LinkedIn's targeting taxonomy by job title, industry, and seniority. Launch campaigns informed by local market research without manual translation.
Push LinkedIn lead gen form submissions, conversion events, and pipeline data into Nielsen Scarborough for cross-channel attribution analysis. Connect digital B2B outcomes with broader consumer research to measure how LinkedIn performance aligns with market-level behavior trends. Validate media mix decisions with actual conversion data.
Automatically compile reports showing LinkedIn campaign impressions, engagement, and audience demographics alongside Nielsen Scarborough market benchmarks. Identify gaps between planned audience reach and actual campaign delivery. Flag when LinkedIn targeting drifts from Scarborough-defined ideal customer profiles.
Monitor LinkedIn campaign metrics against expected performance based on Nielsen Scarborough audience size and media consumption data. Trigger notifications when cost-per-lead, engagement rates, or audience composition falls outside Scarborough-informed benchmarks. Catch targeting misalignment before budget waste accumulates.
Automatically store LinkedIn ad creative, messaging, and performance metrics tagged with Nielsen Scarborough audience classifications. Build a searchable library of what resonates with specific consumer segments across markets. Enable future campaigns to leverage proven creative strategies for Scarborough-profiled audiences.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize LinkedIn Ads and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands LinkedIn Ads campaign structures, audience taxonomies, and conversion tracking alongside Nielsen Scarborough's audience segments, market definitions, and consumer behavior classifications.
Redbird's AI maps between LinkedIn's professional targeting attributes (job functions, seniority, company size, industries) and Nielsen Scarborough's consumer classification systems (lifestage, purchasing behavior, media habits, geographic markets). It automatically reconciles LinkedIn's campaign hierarchy—accounts, campaign groups, campaigns, creatives—with Scarborough's study designs, market definitions, and audience segments. No manual field mapping or CSV exports required to connect B2B advertising performance with consumer research foundations.
faster than exporting LinkedIn reports and manually cross-referencing Scarborough data
Redbird can pull from LinkedIn Ads and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either LinkedIn Ads or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from LinkedIn Ads into Nielsen Scarborough, or from Nielsen Scarborough back into LinkedIn Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign events in LinkedIn Ads or updated research insights in Nielsen Scarborough—Redbird handles the rest.
Fires when a LinkedIn campaign hits a defined budget milestone or daily spend target.
Triggers when a prospect completes a native LinkedIn lead form on sponsored content.
Activates when CTR, conversion rate, or engagement metrics fall outside acceptable ranges.
Modify LinkedIn audience segments, exclusions, or targeting criteria based on research insights.
Automatically stop serving LinkedIn ads that fail to meet performance thresholds.
Launch LinkedIn campaigns with pre-configured targeting based on Scarborough audience profiles.
Fires when Nielsen publishes updated audience measurement or consumer behavior data for subscribed markets.
Triggers when changes are made to Scarborough audience classifications or market boundaries.
Activates when consumer behavior metrics in a Scarborough market reach statistically significant levels.
Generate Scarborough reports filtered by specific demographic, geographic, or behavioral criteria.
Append LinkedIn performance metrics to Scarborough audience records for integrated analysis.
Build Scarborough reports comparing audience characteristics and media habits across multiple DMAs.
Stop manually bridging the gap between LinkedIn campaign data and Nielsen Scarborough research. Let Redbird AI connect your advertising performance with audience insights automatically.