Redbird AI automates the flow between your B2B ad campaigns and marketing automation platform. Stop manually exporting lead gen form submissions, reconciling campaign costs with pipeline data, or rebuilding audience segments across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture leads from LinkedIn native lead forms and create or update Marketo records with campaign context, form responses, and UTM data. Apply lead scoring rules and trigger nurture streams based on the LinkedIn campaign that generated the lead.
Push Marketo segments—MQLs who haven't converted, accounts in active nurture, or contacts who hit lead score thresholds—into LinkedIn matched audiences. Keep suppression lists current by syncing unsubscribes and customer segments automatically.
Append LinkedIn impression, click, and engagement metrics to Marketo lead records. Track which creative variations, ad formats, and targeting parameters drove each lead, giving marketers visibility into true channel contribution beyond last-touch attribution.
Combine LinkedIn campaign cost data with Marketo program membership and opportunity attribution. Automatically generate reports showing cost per MQL, pipeline per dollar spent, and ROI by campaign, audience segment, and account tier for executive reviews.
Monitor LinkedIn Ads engagement from target accounts in Marketo ABM programs. Send instant Slack or email alerts when C-level contacts from priority accounts view ads multiple times, signaling sales-ready intent for immediate follow-up.
Automatically reduce spend on LinkedIn campaigns generating low-scoring leads or increase budgets when leads convert to opportunities at above-average rates. Use Marketo's lead scoring and conversion data to optimize LinkedIn targeting and bid strategies in real-time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize LinkedIn Ads and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands LinkedIn Ads campaign structures, conversion tracking, and matched audience requirements alongside Marketo's program membership, lead lifecycle models, and attribution schemas.
Redbird automatically maps LinkedIn campaign IDs, creative variations, and audience segment metadata to Marketo custom fields, program tags, and acquisition program logic. The platform understands how to preserve UTM parameters, match lead gen form fields to Marketo form fields, and maintain bi-directional audience sync without duplicating records. When LinkedIn changes lead form schemas or Marketo updates lifecycle stages, Redbird adapts mappings intelligently without breaking workflows.
faster than CSV exports and manual Marketo imports
Redbird can pull from LinkedIn Ads and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either LinkedIn Ads or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from LinkedIn Ads into Marketo, or from Marketo back into LinkedIn Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any LinkedIn campaign event or Marketo program activity and take action across both platforms.
When a prospect completes a LinkedIn lead gen form on any sponsored content or InMail campaign.
When daily or total campaign budget hits a specified amount or percentage of allocation.
When LinkedIn Insight Tag records a website conversion from paid campaign traffic.
Add or remove contacts from LinkedIn matched audiences for retargeting or suppression.
Increase, decrease, or pause daily budget allocation for specific campaigns or campaign groups.
Extract current performance metrics, costs, and engagement data for a campaign or account.
When a lead's behavioral or demographic score reaches a threshold or changes by a specified amount.
When a lead's membership status changes in any Marketo program—registered, attended, influenced, etc.
When a contact moves from one lifecycle stage to another—MQL, SAL, SQL, Opportunity, Customer.
Add new leads to Marketo or update existing records with campaign source, UTM data, and custom fields.
Enroll leads in specific engagement programs or smart campaigns based on LinkedIn campaign source.
Set or modify the acquisition program and source attribution for leads based on LinkedIn campaign data.
Stop losing leads between LinkedIn and Marketo. Redbird AI connects your B2B ad platform with marketing automation so you can focus on pipeline, not data plumbing.