Connect Heap and
S&P Capital IQ with AI

Redbird AI automatically syncs product usage data from Heap with company financials in S&P Capital IQ. Stop manually exporting behavioral metrics, compiling user engagement reports, and cross-referencing product adoption against financial performance for portfolio companies and investment targets.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

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Enrich portfolio company profiles with product engagement metrics from Heap

Automatically append monthly active users, feature adoption rates, and conversion funnel data from Heap to company records in S&P Capital IQ. Investment teams get behavioral signals alongside financial metrics without manual data pulls or spreadsheet updates.

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Alert analysts when high-growth SaaS targets show declining product engagement

Monitor user interaction trends in Heap for companies tracked in S&P Capital IQ deal pipelines. When session frequency drops or feature usage declines for targets flagged for acquisition, notify the deal team with context-rich alerts including comparable metrics.

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Generate investment memos combining Capital IQ financials with product usage cohorts

Pull revenue data, growth rates, and comps from S&P Capital IQ, then layer in user cohort retention, feature engagement, and conversion data from Heap. Redbird compiles unified analysis documents that blend financial and behavioral intelligence without toggling between platforms.

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Sync financial event triggers to segment users in Heap for targeted analysis

When S&P Capital IQ registers earnings announcements, leadership changes, or funding rounds for public or private companies, automatically create corresponding user segments in Heap. Analyze how external financial events correlate with product behavior shifts in real time.

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Archive quarterly product health snapshots alongside Capital IQ financial reports

Capture conversion funnels, top user paths, and engagement metrics from Heap at the end of each quarter, then attach them to the corresponding company records in S&P Capital IQ. Build a longitudinal view of how product metrics track against revenue, margins, and valuation multiples.

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Automate competitor product benchmarking using Heap data and Capital IQ screening

Screen for comparable companies in S&P Capital IQ by sector, size, and growth profile, then pull user interaction benchmarks from Heap for those competitors. Redbird builds comparison tables showing where your portfolio companies rank on engagement versus financial performance peers.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and S&P Capital IQ with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird natively understands Heap's event schema and auto-captured interaction data alongside S&P Capital IQ's company identifiers, financial data structures, and custom screening fields.

AI that speaks both product analytics and financial intelligence

Redbird maps Heap event names, user properties, session metadata, and funnel stages to S&P Capital IQ company records, custom fields, and screening criteria without custom code. Our AI recognizes when behavioral metrics like MAU growth or feature adoption velocity should enrich company profiles, trigger alerts based on financial events, or populate custom analyses. You define the business logic once—Redbird handles schema translation, data normalization, and bi-directional sync across both platforms.

Auto-map Heap events to Capital IQ records
Normalize user metrics with financial data
Bi-directional sync without API scripting
Context-aware field mapping
10×

faster than exporting Heap CSVs and manually updating Capital IQ company profiles

No custom ETL pipelines, Python scripts, or analyst hours spent copying metrics between systems

Auto-generated reports

Redbird can pull from Heap and S&P Capital IQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or S&P Capital IQ.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into S&P Capital IQ, or from S&P Capital IQ back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user interaction in Heap or financial event in S&P Capital IQ—Redbird connects both systems in real time.

Heap
Triggers & Actions
Trigger

User segment reaches threshold size

Fires when a behavioral segment in Heap crosses a defined user count, indicating product-market fit signals or churn risk.

Trigger

Conversion funnel completion rate changes

Triggers when a key funnel's conversion rate moves outside expected bounds over a rolling time window.

Trigger

New retroactive insight surfaces drop-off pattern

Activates when Heap's retroactive analysis identifies a previously untracked friction point or user journey anomaly.

Action

Export user cohort metrics to custom field

Write cohort retention rates, session frequency, or feature adoption percentages to designated fields in S&P Capital IQ company records.

Action

Create behavioral benchmark dataset

Generate aggregated engagement metrics from Heap for a defined set of companies tracked in Capital IQ screening lists.

Action

Tag high-intent user accounts

Flag Heap user accounts showing power-user behavior patterns and append account-level tags to corresponding companies in Capital IQ.

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S&P Capital IQ
Triggers & Actions
Trigger

Earnings announcement published

Fires when S&P Capital IQ registers a new earnings release, guidance update, or financial restatement for tracked companies.

Trigger

Company added to screening results

Triggers when a new company matches custom screening criteria in Capital IQ, such as sector, valuation range, or growth metrics.

Trigger

M&A transaction recorded

Activates when Capital IQ logs a new deal, acquisition, or investment event for a company in your watch list.

Action

Create user segment based on financial profile

Build a new Heap segment for users associated with companies matching specific financial characteristics from Capital IQ.

Action

Update company notes with product insights

Append engagement summaries, usage trends, or conversion metrics from Heap to the notes or custom text fields in Capital IQ company profiles.

Action

Populate custom model inputs

Feed behavioral KPIs from Heap into custom financial models or Excel templates connected to S&P Capital IQ data streams.

Heap
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SPI S&P Capital IQ

Ready to connect your stack?

Sync Heap with S&P Capital IQ in minutes. Redbird handles the schema mapping, data transformation, and ongoing automation so your investment and product teams work from a single source of truth.

Get started → Book a demo