Sync behavioral segments from Heap directly into Snapchat Ads audiences and send conversion events back for accurate attribution. Stop manually exporting CSVs, reconciling user IDs, and guessing which product interactions actually drive campaign performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build custom audiences in Snapchat Ads based on Heap behavioral segments—users who viewed pricing, completed onboarding steps, or engaged with specific features. Redbird maps Heap user identifiers to Snapchat's audience format and keeps segments updated as user behavior changes.
Push conversion data from Snapchat Ads back into Heap as custom events to analyze which in-product behaviors correlate with ad-driven conversions. Connect ad campaign performance to downstream product usage patterns and lifetime value metrics tracked in Heap.
Identify users who complete high-value actions in Heap—repeat purchases, feature adoption milestones, or long session durations—and automatically create lookalike audiences in Snapchat Ads. Redbird handles identity matching and audience refresh on your schedule.
Automatically suppress audiences in Snapchat Ads when Heap identifies users who've unsubscribed, deleted accounts, or stopped engaging. Stop wasting ad spend on users who've already churned and keep suppression lists current without manual exports.
Monitor Heap funnel data for users arriving from Snapchat Ads and trigger alerts when conversion rates drop below thresholds. Redbird correlates campaign IDs with Heap session data to identify landing page issues, broken flows, or audience mismatch in real-time.
Automatically compile reports showing Snapchat campaign performance alongside Heap behavioral data—time to conversion, feature adoption rates, and retention by campaign source. Redbird joins datasets on user identifiers and campaign parameters without manual correlation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Heap's auto-captured event schemas and user properties alongside Snapchat Ads' audience formats, conversion APIs, and campaign structures—no transformation layer required.
Redbird maps Heap's retroactive event data, user segments, and identity graphs to Snapchat Ads' Custom Audiences, Snap Pixel events, and Conversions API formats. The platform understands how to match Heap's user_id and identity fields to Snapchat's hashed email and mobile advertising ID requirements. Redbird automatically handles schema differences between Heap's flexible event properties and Snapchat's structured conversion parameters, ensuring clean attribution without data loss.
faster audience syncs compared to CSV exports and manual uploads
Redbird can pull from Heap and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Snapchat Ads, or from Snapchat Ads back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any user behavior in Heap or campaign event in Snapchat Ads—Redbird handles the rest.
Fires when a user qualifies for a Heap segment based on retroactive or real-time interaction patterns.
Triggers when a user completes a defined funnel sequence tracked in Heap's session replay data.
Activates when Heap updates a user property like subscription tier, account status, or engagement score.
Pushes Heap segment membership and associated event properties to your analytics warehouse for cross-platform analysis.
Writes a new event to Heap's event stream with custom properties from external sources like ad platforms.
Enriches Heap user profiles with attributes from advertising platforms, CRM systems, or other business tools.
Fires when a Snapchat Ads campaign hits a specified budget or spend milestone.
Triggers when Snapchat Ads tracks a conversion via Snap Pixel or Conversions API.
Activates when metrics like CTR, swipe-up rate, or ROAS fall below defined thresholds.
Appends user identifiers to an existing Snapchat Custom Audience for targeting or suppression.
Posts server-side conversion events to Snapchat for attribution and campaign optimization.
Adjusts Snapchat campaign spending limits or pauses/activates campaigns based on performance conditions.
Stop losing attribution data between user behavior and ad performance. Redbird connects Heap and Snapchat Ads so your growth team can optimize campaigns with actual product engagement data.