Connect Heap and
Slack with AI

Automate product analytics alerts and user behavior insights from Heap directly into Slack channels. Stop manually checking dashboards, exporting funnel data, or copy-pasting conversion metrics—Redbird surfaces what matters when it matters.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Alert product channels when conversion funnel drop-off exceeds threshold

Monitor key conversion funnels in Heap and automatically post detailed alerts to designated Slack channels when drop-off rates spike. Include context like affected segments, time ranges, and direct links to Heap sessions for immediate investigation.

Send weekly cohort retention summaries to growth team channels

Extract cohort retention data from Heap and format structured weekly reports for Slack channels. Automatically calculate week-over-week changes, highlight best and worst performing cohorts, and surface behavioral patterns driving retention differences.

Notify engineering when new error patterns emerge in user interactions

Analyze Heap's auto-captured interaction data to detect anomalous error states or broken user flows. Post structured alerts to engineering channels with session replays, affected user counts, and interaction sequences leading to failures.

Post daily feature adoption metrics to product leadership channels

Pull feature-specific interaction data from Heap and deliver formatted daily digests showing adoption rates, engagement depth, and user segment breakdowns. Automatically compare against prior periods and highlight statistically significant changes.

Alert customer success when high-value accounts show disengagement signals

Monitor behavioral segments in Heap for enterprise accounts and trigger Slack notifications when usage patterns indicate churn risk. Include specific interaction declines, last active timestamps, and recommended intervention actions.

Create Heap segments from Slack incident channel mentions

Parse user IDs and issue descriptions from Slack support or incident channels and automatically create corresponding behavioral segments in Heap. Enable retroactive analysis of how reported issues correlate with actual product interaction patterns.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Slack with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Heap's auto-capture event schema and behavioral data structures, translating complex user interaction patterns into actionable Slack notifications without manual query building.

AI that speaks both behavioral analytics and team communication

Redbird maps Heap's event properties, user segments, and funnel definitions to structured Slack messages automatically. The platform interprets interaction hierarchies, session data, and retroactive segments to determine what insights warrant alerts versus routine reporting. When behavioral thresholds are crossed or anomalies detected, Redbird formats context-rich notifications with the right level of detail for each team channel.

Auto-captured event parsing
Funnel & segment intelligence
Behavioral threshold monitoring
Context-aware message formatting
10×

faster than building custom Heap webhooks and Slack notification scripts

No API wrappers, webhook endpoints, or message formatting logic to maintain

Auto-generated reports

Redbird can pull from Heap and Slack simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Slack.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Slack, or from Slack back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any behavioral event in Heap or any team activity in Slack to build cross-platform workflows that keep product insights flowing.

Heap
Triggers & Actions
Trigger

Funnel conversion rate changes

Trigger when any defined funnel's conversion rate increases or decreases beyond specified thresholds.

Trigger

New user segment reaches size threshold

Activate when behavioral segments grow to specified user counts or percentages of total base.

Trigger

Session replay flagged for review

Fire when sessions meet criteria for manual review such as rage clicks or error encounters.

Action

Create behavioral segment from criteria

Define and save new user segments in Heap based on interaction patterns or property values.

Action

Update event property definitions

Modify how Heap categorizes or labels auto-captured events based on external context.

Action

Tag sessions with external identifiers

Add custom tags or properties to Heap sessions for correlation with support tickets or campaigns.

Slack
Triggers & Actions
Trigger

Message posted in specific channel

Activate when messages appear in designated channels like incidents, support, or feature requests.

Trigger

Emoji reaction added to message

Trigger workflows when specific reactions are used to flag important product feedback or issues.

Trigger

User mentioned or tagged

Fire when specific users or user groups are mentioned in analytics or product discussion channels.

Action

Post formatted message to channel

Send structured analytics summaries with charts, tables, and contextual links to team channels.

Action

Send direct message to user

Alert specific team members with personalized insights or action items based on behavioral data.

Action

Update channel topic with metrics

Automatically refresh channel topics with current KPIs like daily active users or conversion rates.

Heap
+
Slack

Ready to connect your stack?

Stop building custom analytics alerts and Slack integrations. Redbird connects Heap and Slack so your team gets the insights they need, exactly when they need them.

Get started → Book a demo