Sync product behavior data from Heap directly into LinkedIn Ads audiences and close the loop by bringing conversion data back into your analytics stack. Stop manually exporting CSVs, updating audience lists, or guessing which in-product actions correlate with pipeline.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Identify users who complete key activation milestones or high-value behaviors in Heap and push them to LinkedIn Ads matched audiences in real-time. Target product-qualified accounts with upsell campaigns based on actual usage patterns, not firmographics alone.
Build LinkedIn audience segments from users who explored pricing pages, initiated trials but didn't activate, or engaged with enterprise features. Redbird continuously syncs these behavioral cohorts so your retargeting stays current without manual list uploads.
Automatically exclude users from LinkedIn demand gen campaigns once they hit activation events, paid conversion, or onboarding completion in Heap. Keep ad spend focused on prospects and prevent message fatigue for existing customers.
Flow LinkedIn Ads conversion data, campaign IDs, creative variations, and audience membership back into Heap as user properties. Analyze how different LinkedIn campaigns drive not just leads, but actual product adoption and feature engagement downstream.
Monitor users acquired through specific LinkedIn campaigns or audience segments and trigger alerts when their product engagement falls below benchmarks. Identify messaging-product fit issues or audience targeting problems before burning budget on low-quality traffic.
Automatically generate reports that connect LinkedIn Ads spend and lead volume to Heap activation rates, feature adoption, and retention cohorts. See which campaigns drive users who actually stick, not just those who convert on forms.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and LinkedIn Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's event schema, user properties, and behavioral segments alongside LinkedIn's audience matching, conversion tracking, and campaign structure—no custom mapping required.
Redbird automatically maps Heap events, session properties, and user segments to LinkedIn's matched audience format and conversion tracking pixels. It understands how to transform retroactive behavioral cohorts into targetable audiences, handle email hashing for privacy-compliant matching, and flow LinkedIn campaign metadata back into Heap as custom user properties. The platform recognizes common product-led growth patterns like PQLs, trial activations, and feature adoption milestones—then syncs them as dynamic audiences without engineering work.
faster audience creation than CSV exports and manual list uploads
Redbird can pull from Heap and LinkedIn Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or LinkedIn Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into LinkedIn Ads, or from LinkedIn Ads back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any product behavior in Heap or campaign event in LinkedIn Ads—Redbird handles the rest across your stack.
Fires when a user progresses through a defined funnel or reaches a specific funnel step in Heap.
Triggers when a user qualifies for a Heap segment based on event patterns or properties.
Fires when user properties like plan tier, activation status, or account attributes update in Heap.
Write campaign source, ad group, or conversion metadata into Heap as custom user properties.
Programmatically tag users in Heap based on LinkedIn campaign interactions or lead form submissions.
Push offline conversion events or LinkedIn attribution data into Heap's event stream for unified analysis.
Fires when a user completes a LinkedIn native lead gen form on your sponsored content.
Triggers when a LinkedIn Insight Tag conversion event fires on your site or app.
Fires when a campaign hits a defined spend level or performance metric in LinkedIn Ads.
Upload user emails or company identifiers to LinkedIn matched audiences for targeting or suppression.
Refresh matched audience lists with current behavioral cohorts from Heap automatically.
Exclude users from active campaigns when they convert, activate, or meet suppression criteria.
Start syncing product behavior from Heap into LinkedIn Ads audiences and bring campaign attribution data back into your analytics. See the full picture from ad click to product activation.