Automate the flow between your GCP data lake and email marketing platform. Stop manually exporting customer segments, downloading CSVs to upload into Klaviyo, or writing custom scripts to sync enriched profile data from your data warehouse to your campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When your data team exports updated customer segments to Cloud Storage, Redbird detects the new file and syncs profiles to the corresponding Klaviyo list. Enriched attributes like lifetime value, predicted churn score, and product affinity flow directly into your segmentation without manual uploads.
Pull complete campaign metrics, send data, and engagement events from Klaviyo into Cloud Storage on a schedule. Structure the data for BigQuery import so your analytics team can join email performance with purchase data, ad spend, and other revenue metrics.
When your machine learning pipeline writes scored session data to Cloud Storage, Redbird identifies high-intent browsers who didn't convert and creates or updates their Klaviyo profiles. Trigger personalized abandon browse flows based on propensity scores, not just basic cart behavior.
When your nightly data pipeline outputs recency, frequency, and monetary scores to Cloud Storage, Redbird updates the corresponding custom properties in Klaviyo. Enable your marketing team to segment and personalize based on data warehouse logic without leaving their email platform.
Track every profile suppression, unsubscribe, and consent change in Klaviyo by writing timestamped events to Cloud Storage. Maintain a complete audit trail in your data lake for compliance, reporting, and cross-platform suppression list management.
When your recommendation engine writes personalized product suggestions to Cloud Storage, Redbird maps each customer's top recommendations into custom Klaviyo profile properties. Power dynamic email content blocks with real-time model outputs instead of static product feeds.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Cloud Storage and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both GCP object storage patterns and Klaviyo's profile and event schema, so you can move data between your data lake and marketing platform without custom ETL code.
Redbird reads your Cloud Storage file structures—CSVs, JSON, Parquet—and automatically maps columns to Klaviyo profile properties, custom attributes, and event payloads. It handles nested objects from BigQuery exports, converts data types to match Klaviyo's API requirements, and intelligently batches updates to respect rate limits. When your warehouse schema changes, Redbird adapts the mapping without breaking your flows.
faster than writing custom Cloud Functions to sync data lake exports to Klaviyo
Redbird can pull from Google Cloud Storage and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Cloud Storage or Klaviyo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Cloud Storage into Klaviyo, or from Klaviyo back into Google Cloud Storage. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any file event in Cloud Storage or marketing activity in Klaviyo, and take action in either system.
Trigger when a new file appears in a specified Cloud Storage bucket or path prefix.
Detect when an existing file in Cloud Storage is modified or replaced with new data.
Run on a schedule to check for new or updated files matching specific patterns or timestamps.
Create or append to CSV, JSON, or Parquet files in a specified bucket and path.
Move processed files to Nearline or Coldline storage to reduce costs after ingestion.
Clean up source files after successful processing or move them to an archive bucket.
Trigger when someone subscribes to a specific Klaviyo list or updates their consent status.
Detect when a campaign finishes sending or when specific engagement events occur.
Fire when a custom profile property changes, indicating new customer attributes or scores.
Add new profiles to Klaviyo or update existing profiles with enriched attributes and custom properties.
Subscribe profiles to specific lists or update properties that qualify them for dynamic segments.
Send custom events to Klaviyo to trigger flows or track behaviors not captured by native integrations.
Connect Google Cloud Storage and Klaviyo to automate customer data syncs between your data lake and marketing platform. Stop writing custom scripts to move enriched segments and model outputs into your campaigns.