Connect Google Analytics (GA4) and
Synthesio with AI

Redbird AI syncs Google Analytics (GA4) with Synthesio automatically, so your social intelligence teams can enrich consumer conversations with on-site behavior data. Stop exporting CSVs, manually tagging campaign performance, or toggling between platforms to understand the full customer journey from social to conversion.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich social mentions with conversion data from GA4 events

When Synthesio captures brand mentions or product conversations, automatically append GA4 conversion rates, landing page performance, and user journey metrics for those campaigns or topics. Surface which social conversations correlate with actual on-site engagement and purchases.

Alert on social sentiment shifts when traffic drops unexpectedly

Monitor GA4 traffic patterns and automatically cross-reference Synthesio sentiment data when sessions or conversions decline. Identify whether negative social conversations, competitor activity, or emerging issues are driving behavioral changes on your properties.

Sync GA4 campaign UTM parameters into Synthesio social listening reports

Automatically tag Synthesio social mentions with matching GA4 campaign source, medium, and content parameters. Connect social conversation volume to paid, organic, and referral traffic attribution so insights teams see the complete cross-channel narrative.

Create daily reports combining social share of voice with web engagement metrics

Merge Synthesio brand mention volume, sentiment scores, and competitor benchmarks with GA4 session data, bounce rates, and conversion funnels. Deliver unified dashboards that show how social presence translates to digital property performance.

Capture GA4 audience segments as filters in Synthesio topic queries

When GA4 identifies high-value audience segments based on behavior or demographics, automatically create or update corresponding Synthesio listening queries to monitor what those user cohorts discuss on social channels. Keep social intelligence aligned with your most valuable customer segments.

Archive monthly trend reports merging cultural insights with traffic attribution

Compile Synthesio's emerging trend detection and cultural analysis with GA4 traffic source breakdowns and conversion paths. Store comprehensive monthly snapshots showing how social trends influence site behavior, searchable across quarters for strategic planning.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Analytics (GA4) and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both GA4's event-driven measurement schema and Synthesio's social intelligence taxonomy, so your insights and analytics teams work from a single source of truth.

AI that speaks GA4 events and Synthesio social data fluently

Redbird automatically maps GA4 event parameters, custom dimensions, user properties, and conversion events to Synthesio's mention metadata, sentiment scores, topic clusters, and trend tags. The platform recognizes campaign attribution models, UTM structures, audience segments, and cross-references them with social conversation themes, share of voice metrics, and cultural trend indicators. No manual field mapping or custom scripts required—Redbird handles schema evolution in both systems as your tracking plans and listening queries change.

Event parameter mapping
Sentiment & conversion correlation
UTM taxonomy sync
Audience segment tagging
10×

faster than exporting GA4 data and manually cross-referencing social insights

No CSV exports, no manual campaign tagging, no context switching between analytics and social listening platforms

Auto-generated reports

Redbird can pull from Google Analytics (GA4) and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Synthesio.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Analytics (GA4) into Synthesio, or from Synthesio back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any GA4 event or Synthesio mention, then push enriched data wherever your insights and marketing teams need it.

Google Analytics (GA4)
Triggers & Actions
Trigger

Conversion event recorded

Fires when a GA4 conversion event like purchase, sign_up, or custom goal is tracked.

Trigger

Traffic source threshold crossed

Triggers when sessions from a specific source, medium, or campaign exceed or drop below defined levels.

Trigger

User segment created or updated

Activates when GA4 audience segments are built or membership criteria change.

Action

Export event data with custom parameters

Pull GA4 event streams with specific dimensions, metrics, and date ranges for analysis.

Action

Query conversion funnel metrics

Retrieve step-by-step funnel completion rates, drop-off points, and time-to-convert data.

Action

Fetch campaign attribution breakdown

Extract source/medium/campaign attribution for conversions using GA4's data-driven or last-click models.

Synthesio
Triggers & Actions
Trigger

Brand mention volume spike detected

Fires when social conversation volume for tracked topics or brands exceeds baseline thresholds.

Trigger

Sentiment score shifts significantly

Triggers when positive or negative sentiment changes beyond defined variance in a listening topic.

Trigger

Emerging trend identified

Activates when Synthesio's AI surfaces new cultural trends or consumer behavior patterns.

Action

Tag mentions with custom metadata

Append campaign IDs, audience segments, or performance metrics to social mentions in Synthesio.

Action

Create or update listening query

Programmatically build new topic monitors or adjust existing query filters and keywords.

Action

Export sentiment and share of voice data

Pull aggregated sentiment scores, mention volumes, and competitor benchmarks for reporting.

Google Analytics (GA4)
+
Synthesio

Ready to connect your stack?

Redbird AI connects Google Analytics (GA4) and Synthesio with every tool in your insights and marketing stack—no engineering required. Start automating the work between web analytics and social intelligence today.

Get started → Book a demo