Connect Google Analytics (GA4) and
Refinitiv with AI

Automatically sync digital engagement data with financial market intelligence. Stop manually correlating web traffic with asset performance, exporting GA4 data to match with market events, or building fragile scripts to connect user behavior with financial research.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Track user engagement on financial content pages by asset ticker

Capture GA4 pageviews and session data for content tagged with financial instruments, then enrich Refinitiv records with engagement metrics by ticker symbol. Surface which securities drive the most traffic and user interest across your digital properties.

Alert teams when high-conversion users research specific instruments

Monitor GA4 events for qualified visitors viewing content related to specific equities, bonds, or funds. Trigger alerts with real-time Refinitiv pricing and news context when high-value user segments engage with particular financial instruments.

Sync market event data to analyze traffic spikes and content performance

Pull Refinitiv news alerts, earnings releases, and market-moving events into GA4 custom dimensions or reporting datasets. Correlate traffic surges with specific market catalysts to understand which events drive user engagement.

Enrich conversion data with real-time market conditions at submission

Capture GA4 conversion events and append current Refinitiv market data—pricing, volatility, sentiment scores—at the moment of form submission or goal completion. Build datasets that show how market conditions influence user actions.

Generate reports comparing content engagement with asset performance trends

Combine GA4 behavioral metrics with Refinitiv price movements, volume, and performance data by instrument. Automatically produce reports showing which financial content drove engagement during bullish or bearish market periods.

Archive session-level user journeys with snapshot market data for compliance

Capture detailed GA4 user journey data alongside timestamped Refinitiv market conditions and reference data. Maintain auditable records showing what users saw and what market context existed during their sessions.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Analytics (GA4) and Refinitiv with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands GA4's event parameters, user properties, and conversion schemas alongside Refinitiv's instrument identifiers, time-series data structures, and reference data taxonomies.

AI that maps web analytics to financial data without custom code

Redbird's AI automatically recognizes GA4 event parameters, custom dimensions, and user segments, then matches them to Refinitiv's PermID identifiers, RIC codes, and ISIN references. The system understands how to extract ticker symbols from page paths or custom fields, join behavioral metrics with market data by instrument, and handle time-zone differences between event timestamps and market data snapshots. No need to manually map event schemas to financial reference data or write transformation scripts.

Event parameter extraction
Instrument identifier matching
Time-series alignment
Custom dimension mapping
10×

faster than exporting GA4 data and manually joining with Refinitiv datasets

No BigQuery exports, CSV reconciliation, or custom API scripts required

Auto-generated reports

Redbird can pull from Google Analytics (GA4) and Refinitiv simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Refinitiv.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Analytics (GA4) into Refinitiv, or from Refinitiv back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any GA4 event or Refinitiv market update, then route data exactly where your team needs it.

Google Analytics (GA4)
Triggers & Actions
Trigger

New conversion event recorded

Fires when a user completes a goal or conversion action in GA4.

Trigger

Traffic threshold exceeded for specific content

Triggers when pageviews or sessions for tagged content cross a defined volume.

Trigger

High-value user segment visits financial instrument page

Fires when users matching specific audience criteria view content tagged with instrument identifiers.

Action

Create custom dimension with market data

Add Refinitiv-sourced fields as custom dimensions to GA4 events or user properties.

Action

Export event data with instrument context

Send GA4 events to external systems enriched with ticker symbols and asset metadata.

Action

Update user property with engagement score

Write calculated metrics back to GA4 user properties based on financial content interaction patterns.

Refinitiv
Triggers & Actions
Trigger

Market event published for tracked instrument

Fires when Refinitiv publishes news, earnings, or events for securities you monitor.

Trigger

Price movement exceeds threshold

Triggers when an instrument's price change surpasses defined percentage or absolute value.

Trigger

New filing or corporate action recorded

Fires when Refinitiv captures SEC filings, dividends, splits, or other corporate actions.

Action

Query real-time pricing for instrument list

Retrieve current market data for securities identified in GA4 event parameters or custom fields.

Action

Fetch company fundamentals and reference data

Pull financials, ownership, and entity data for companies associated with user engagement events.

Action

Append historical performance metrics

Add time-series price, volume, or volatility data to GA4 exports or reporting datasets.

Google Analytics (GA4)
+
Refinitiv

Ready to connect your stack?

Sync Google Analytics (GA4) with Refinitiv in minutes. Stop manually bridging digital engagement data and financial intelligence—let Redbird automate the connection.

Get started → Book a demo