Connect Freshdesk and
Heap with AI

Redbird AI automatically syncs support tickets with behavioral analytics so you can see what users did before they contacted support. Stop manually exporting ticket data, cross-referencing sessions, and building one-off reports to understand the product issues driving support volume.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich support tickets with user journey data from Heap sessions

Automatically append the last 10 user interactions, visited pages, and feature usage to every new Freshdesk ticket. Support agents see what the user was doing before they ran into trouble, eliminating back-and-forth questions and speeding up resolution.

Track support ticket volume by product feature and user segment

Send ticket metadata including category, priority, and customer info to Heap as custom events. Analyze which features generate the most support load, correlate ticket volume with recent product releases, and identify high-friction flows that need product fixes.

Alert product teams when error-related tickets spike for specific flows

Monitor Freshdesk for tickets tagged with specific error types or product areas. When volume crosses thresholds, trigger analysis in Heap to identify which user segments and interaction patterns correlate with the spike, then route findings to the right product owner.

Build behavioral segments of users who submitted tickets vs. self-served

Push all ticket creation events and resolution data to Heap as custom user properties. Create segments comparing users who contacted support against those who solved issues via help docs or product flows, then analyze behavioral differences to improve self-service.

Automatically tag tickets with conversion funnel stage and drop-off context

When a ticket is created, query Heap for where the user is in key funnels like onboarding, checkout, or feature adoption. Add this context as custom fields in Freshdesk so agents understand friction points and can provide targeted guidance.

Generate weekly reports on product issues driving support contact rate

Combine ticket volume, categories, and resolution times from Freshdesk with session replay links and drop-off analysis from Heap. Automatically compile reports showing which product flows generate disproportionate support load and quantify the impact on team efficiency.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Freshdesk and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Freshdesk's ticket structure and Heap's event schema, so you can connect support data with behavioral analytics without writing custom code or building fragile point-to-point integrations.

AI that speaks Freshdesk tickets and Heap events

Redbird maps Freshdesk objects like tickets, contacts, agents, and custom fields to Heap's user properties, custom events, and session data automatically. The platform understands ticket lifecycle stages, SLA timers, and tag hierarchies in Freshdesk, while interpreting Heap's auto-captured events, retroactive segmentation, and user journey paths. You can enrich tickets with session context, push support events to Heap for funnel analysis, or build cross-system reports without maintaining field mappings or dealing with API rate limits.

Ticket metadata sync
Session replay linking
Custom event creation
Behavioral segmentation
10×

faster than building custom scripts to correlate support tickets with user sessions

No API documentation, no session ID mapping logic, no manual data exports to join systems

Auto-generated reports

Redbird can pull from Freshdesk and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Freshdesk or Heap.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Freshdesk into Heap, or from Heap back into Freshdesk. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any support ticket event in Freshdesk or user interaction in Heap, then automate analysis, enrichment, and reporting across both systems.

Freshdesk
Triggers & Actions
Trigger

New ticket created

Fires when a customer submits a ticket through any channel including email, chat, or portal.

Trigger

Ticket priority changed

Triggers when a ticket is escalated or de-escalated to a different priority level.

Trigger

Ticket tagged with specific label

Fires when an agent or automation applies a tag like 'bug', 'feature-request', or custom category.

Action

Add custom field to ticket

Update ticket with structured data like user segment, funnel stage, or session replay URL.

Action

Create private note on ticket

Append internal notes with behavioral insights, recent user activity, or product context for agents.

Action

Update ticket status or assignment

Route tickets to specific agents or teams based on product area or user journey context from Heap.

Heap
Triggers & Actions
Trigger

User completes target event

Fires when a user performs a specific action like button click, form submission, or page view.

Trigger

User enters or exits segment

Triggers when user behavior qualifies them for a behavioral cohort or they no longer match criteria.

Trigger

Session includes error or exception

Fires when Heap detects JavaScript errors, failed API calls, or unusual interaction patterns in a session.

Action

Create custom event

Send support ticket data to Heap as a custom event tied to a user for retroactive funnel analysis.

Action

Update user properties

Add support history, ticket count, or resolution time as user-level properties in Heap for segmentation.

Action

Query user session history

Retrieve recent pageviews, interactions, and session replay links for a specific user to enrich tickets.

Freshdesk
+
Heap

Ready to connect your stack?

Sync Freshdesk with Heap to surface product issues faster and give support teams the behavioral context they need. Redbird handles the integration so you can focus on reducing friction instead of wrangling data.

Get started → Book a demo