Sync Dynamics 365 with Nielsen Scarborough to automate audience-driven CRM updates and media performance analysis. Stop manually exporting customer segments, copying market research data into spreadsheets, and reconciling campaign performance across disconnected systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append demographic profiles, media consumption habits, and purchase behavior insights from Nielsen Scarborough to matching customer records in Dynamics 365. Keep CRM data enriched with latest market intelligence without manual imports.
Flow regional sales pipeline data from Dynamics 365 into Nielsen Scarborough analysis to correlate opportunity value with local media consumption patterns. Identify which markets show highest commercial intent aligned with your product category.
Pull campaign touchpoint data from Dynamics 365 and merge with Nielsen Scarborough reach and frequency metrics. Create unified reports showing how audience exposure correlates with sales funnel progression and revenue outcomes.
Monitor Nielsen Scarborough audience updates and trigger Dynamics 365 alerts when existing accounts match newly identified high-value consumer segments. Enable account teams to act on fresh market intelligence immediately.
Capture audience reach, impressions, and demographic breakdowns from Nielsen Scarborough campaigns and store as structured records in Dynamics 365. Build long-term attribution models linking media exposure to customer acquisition.
When Nielsen Scarborough releases updated market data showing changed media consumption or purchase patterns, automatically re-segment matching Dynamics 365 contacts. Keep targeting strategies current without manual list rebuilds.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Dynamics 365 and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Dynamics 365's entity structure and Nielsen Scarborough's audience taxonomy, so you can map market intelligence to CRM workflows without technical overhead.
Redbird interprets Dynamics 365 account hierarchies, contact custom fields, and opportunity stages alongside Nielsen Scarborough's DMA codes, audience segments, media quintiles, and purchase behavior indices. Our AI automatically maps demographic attributes to CRM fields, matches geographic markets to account territories, and translates audience metrics into actionable customer intelligence. No need to manually define field mappings or build custom ETL for research data.
faster audience enrichment vs manual CSV exports and CRM imports
Redbird can pull from Dynamics 365 and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Dynamics 365 or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Dynamics 365 into Nielsen Scarborough, or from Nielsen Scarborough back into Dynamics 365. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Dynamics 365 or Nielsen Scarborough and take action across both platforms.
Fires when a new account record is added to Dynamics 365.
Fires when a sales opportunity moves to a different pipeline stage.
Fires when demographic or segmentation fields are modified on contact records.
Write market intelligence and audience data to custom account attributes.
Log media exposure and audience touchpoints as campaign responses in Dynamics 365.
Segment contacts into marketing lists based on Nielsen Scarborough audience matching.
Fires when Nielsen Scarborough publishes updated local market audience segments.
Fires when quarterly or annual consumer behavior data is updated for a DMA.
Fires when significant shifts in channel preferences are identified for target demographics.
Retrieve detailed demographic and psychographic profiles for specific geographic areas.
Extract media consumption intensity metrics for defined audience segments.
Fetch product category purchase propensity scores for customer segments.
Start automating audience enrichment between Dynamics 365 and Nielsen Scarborough. Stop toggling between CRM and market research platforms to build data-driven customer strategies.