Connect dbt and
Salesforce Commerce Cloud with AI

Redbird AI syncs your dbt transformation models with Salesforce Commerce Cloud data automatically. Stop manually exporting commerce data, wrestling with API limits, or rebuilding the same customer metrics in multiple places. Build once in dbt, use everywhere across your commerce stack.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Transform Commerce Cloud order data into dbt customer lifetime value models

Automatically pull order, product, and customer data from Salesforce Commerce Cloud into your data warehouse, then trigger dbt model runs to calculate CLV, cohort analysis, and repeat purchase metrics. Keep analytical models fresh without manual exports or CSV uploads.

Push dbt customer segment definitions back to Commerce Cloud for personalization

Run dbt models that define high-value segments, cart abandoners, or churn-risk customers, then sync those segment assignments back to Commerce Cloud customer profiles. Power AI recommendations and targeted promotions with warehouse-grade segmentation logic.

Alert merchandising teams when dbt product performance models detect anomalies

When your dbt models flag products with sudden conversion drops, inventory issues, or pricing anomalies, automatically notify merchandising teams with context from both Commerce Cloud catalog data and warehouse analytics. Catch issues before they impact revenue.

Sync Commerce Cloud promotion results into dbt reporting models nightly

Every night, pull promotion performance, discount usage, and campaign attribution data from Commerce Cloud into your warehouse and trigger dbt incremental model refreshes. Build unified promo effectiveness reporting across all channels without manual data collection.

Trigger dbt test suites when Commerce Cloud catalog updates complete

When major product catalog changes deploy in Commerce Cloud, automatically run dbt data quality tests on product dimension tables, pricing logic, and category hierarchies. Validate that catalog changes flow correctly through your analytics pipeline before stakeholders see stale metrics.

Generate executive commerce reports combining dbt metrics and live Commerce Cloud data

Query dbt's standardized revenue, conversion, and customer acquisition models alongside real-time Commerce Cloud session and cart data to build comprehensive executive dashboards. Redbird's AI understands both SQL transformation logic and Commerce Cloud's API structure to merge datasets intelligently.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize dbt and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands dbt's model DAGs, incremental logic, and metric definitions alongside Commerce Cloud's customer profiles, order structures, and product catalogs—so your commerce analytics pipeline just works.

AI that reads dbt schemas and Commerce Cloud data structures

Redbird's AI parses your dbt project YML, understands incremental materialization strategies, and knows how to map Commerce Cloud order line items, customer attributes, and product custom fields to your warehouse tables. It automatically handles Commerce Cloud's nested JSON responses, respects API rate limits, and triggers the right dbt models when source data updates. No custom scripts to map order_items to fct_sales or maintain brittle field mappings.

dbt model lineage parsing
Commerce Cloud API pagination
Incremental model triggering
Customer profile field mapping
10×

faster than building custom dbt + Commerce Cloud sync scripts

No API wrapper maintenance, no manual dbt run scheduling, no CSV export pipelines

Auto-generated reports

Redbird can pull from dbt and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either dbt or Salesforce Commerce Cloud.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from dbt into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into dbt. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from dbt model completions or Commerce Cloud events—Redbird handles the orchestration and data mapping automatically.

dbt
Triggers & Actions
Trigger

dbt model run completes

Fire workflows when specific dbt models finish running, whether successful or failed.

Trigger

dbt test fails

Trigger alerts or remediation workflows when data quality tests fail on key models.

Trigger

dbt snapshot freshness check runs

React when source freshness checks indicate stale or delayed upstream data.

Action

Run specific dbt models

Trigger targeted dbt runs for specific models or tags via dbt Cloud or dbt Core.

Action

Query dbt model outputs

Pull transformed data from dbt model results to enrich other systems or workflows.

Action

Update dbt metric definitions

Programmatically adjust metric logic or add new calculated fields to dbt semantic layer.

Salesforce Commerce Cloud
Triggers & Actions
Trigger

Order placed or updated

Start workflows when new orders arrive or order status changes in Commerce Cloud.

Trigger

Product catalog updated

React to product additions, price changes, or inventory updates in the catalog.

Trigger

Customer profile modified

Trigger when customer attributes, segments, or preferences change in Commerce Cloud.

Action

Update customer attributes

Write calculated segment assignments or LTV scores back to customer profiles.

Action

Create or update promotion

Programmatically adjust promotions, pricing rules, or discount codes based on analytics.

Action

Query order and session data

Pull real-time or historical order, cart, and session data for analysis or reporting.

dbt
+
Salesforce Commerce Cloud

Ready to connect your stack?

Stop manually syncing commerce data into your warehouse or rebuilding customer metrics in multiple places. Connect dbt and Salesforce Commerce Cloud with Redbird and let AI handle the transformation orchestration.

Get started → Book a demo