Sync transformed warehouse data to power Marketo campaigns, scoring models, and segmentation — no manual CSV exports or API scripts. Redbird AI closes the loop between your analytics layer and marketing automation, keeping lead attributes, account data, and engagement scores in perfect sync.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When your dbt models refresh ICP segments, propensity scores, or account tiers, Redbird syncs those audiences directly to Marketo static lists. Marketing runs ABM plays and nurture campaigns on always-current data without waiting on data team exports.
Push calculated lead scores, engagement indexes, and fit grades from your dbt models into Marketo custom fields. Sales and marketing see unified scoring that combines product signals, firmographics, and behavioral data in one system.
Pull Marketo program membership, email performance, and form fills into your warehouse for transformation. Your dbt models join campaign data with pipeline, revenue, and product usage for complete attribution reporting.
When dbt tests detect anomalies in Marketo activity tables or lead data, Redbird notifies marketing ops before bad data propagates. Catch sync issues, duplicate detection failures, or schema drift before campaigns go out.
Surface predictive analytics from your data warehouse directly in Marketo. When dbt models calculate CLV, expansion likelihood, or churn probability, those signals flow to custom fields so marketing can tailor messaging and prioritize accounts.
After each dbt job completes, pull the latest Marketo program stats, member status changes, and A/B test results into staging tables. Build a historical record of campaign performance that feeds into attribution models and executive dashboards.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize dbt and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands dbt model outputs, test results, and documentation structure alongside Marketo's person schema, program membership, and custom field architecture — no field mapping guesswork.
Redbird parses your dbt YAML documentation, understands table lineage, and knows which models power marketing analytics. It maps transformed warehouse columns to Marketo person fields, custom objects, and program statuses automatically. When your dbt schema evolves or Marketo fields change, Redbird adapts syncs without breaking. Ask in plain language to route specific model outputs to campaign segments or pull engagement data into staging tables.
faster than building custom Python sync scripts between your warehouse and Marketo API
Redbird can pull from dbt and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either dbt or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from dbt into Marketo, or from Marketo back into dbt. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from dbt model runs and test results, or kick off warehouse transformations when Marketo campaign data updates.
Trigger when a specific dbt model finishes running successfully in your warehouse.
Detect when dbt data quality tests fail on marketing-related tables or columns.
Fire when dbt model documentation or schema YAML files change in your repository.
Execute a dbt model or tag group on-demand to refresh downstream marketing data.
Pull rows from a dbt model table to enrich records or build audience lists.
Check dbt source freshness for Marketo activity tables before syncing data.
Trigger when leads move through program statuses or achieve success milestones.
Detect when a lead's behavior or demographic score crosses a defined threshold.
Fire when a specific Marketo form is filled out or gated content is downloaded.
Write custom field values like CLV, propensity scores, or segment assignments to leads.
Sync warehouse-defined audiences into Marketo static lists for campaign targeting.
Enroll or update program member status based on data warehouse segment changes.
Stop exporting CSVs and writing API scripts to keep Marketo in sync with your data warehouse. Redbird connects dbt and Marketo so your marketing team always works from the latest transformed data.