Connect Confluence and Heap with AI

Automatically sync product analytics insights from Heap into your Confluence documentation. Stop manually copying funnel data, conversion metrics, and user behavior findings into wikis and specs. Keep product teams aligned with real-time behavioral data where they already collaborate.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-document conversion funnel analysis in product requirement pages

When conversion rates change significantly in Heap funnels, automatically update the relevant Confluence product spec with current metrics, drop-off points, and behavioral insights. Product managers get live analytics embedded in their planning docs without manual updates.

Create Heap segments from user cohorts mentioned in technical specs

When engineers document new feature releases or A/B tests in Confluence, automatically create corresponding user segments in Heap to track adoption and interaction patterns. Links behavior tracking directly to what's being built and shipped.

Generate weekly product analytics summaries in team wiki spaces

Pull key user journey metrics, top conversion paths, and friction points from Heap every week and publish formatted reports to designated Confluence pages. Stakeholders get consistent analytics visibility without analysts manually compiling data.

Alert product teams when documented user flows show unexpected behavior

Monitor Heap events for flows documented in Confluence specs. When drop-off rates exceed thresholds or user paths deviate from intended design, post alerts directly to the relevant Confluence page with behavioral data and affected segments.

Enrich feature launch pages with actual usage and adoption metrics

After product launches documented in Confluence, automatically append Heap interaction data showing real user engagement, feature discovery rates, and adoption trends. Creates a single source of truth linking what shipped with how it performed.

Archive quarterly product retrospectives with complete behavioral datasets

At quarter end, compile Heap user journey data, conversion trends, and interaction patterns into structured Confluence retrospective templates. Gives teams historical context for product decisions with actual usage evidence.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Confluence and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Confluence's content structure and page hierarchies, and Heap's event schemas, user properties, and behavioral segments—so you can connect product documentation with actual user behavior.

AI that reads product docs and behavioral data together

Redbird maps Confluence pages, spaces, labels, and inline metadata to Heap's auto-captured events, conversion funnels, user segments, and session replays. It understands when a documented user flow in a product spec corresponds to tracked events in Heap, matching feature names across systems. The AI can parse metric tables in wiki pages and reconcile them with Heap's event properties and custom attributes without manual field mapping.

Confluence pages & spaces
Heap events & properties
User segments & cohorts
Funnel & journey data
10×

faster than exporting Heap CSVs and manually updating Confluence pages

No more screenshots of dashboards, copying metric tables, or hunting for the latest analytics to paste into specs

Auto-generated reports

Redbird can pull from Confluence and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Confluence or Heap.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Confluence into Heap, or from Heap back into Confluence. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Confluence or Heap—new documentation, updated specs, conversion changes, or user behavior shifts.

Confluence
Triggers & Actions
Trigger

Page created or updated

Trigger when any page is created or modified in specified Confluence spaces or with specific labels.

Trigger

Comment added to page

Trigger when team members comment on Confluence pages, useful for tracking discussions around specs or documentation.

Trigger

Page label changed

Trigger when labels are added or removed from Confluence pages, indicating status or category changes.

Action

Create or update page

Create new Confluence pages or update existing ones with structured content, tables, and embedded analytics.

Action

Add comment to page

Post comments on Confluence pages with data insights, alerts, or automated summaries from Heap.

Action

Apply labels to page

Automatically tag Confluence pages with labels based on Heap behavioral data or metric thresholds.

Heap
Triggers & Actions
Trigger

Funnel conversion rate changes

Trigger when conversion rates in defined Heap funnels cross specified thresholds or show significant trends.

Trigger

New user segment created

Trigger when analysts create new behavioral segments in Heap for targeting or analysis.

Trigger

Event property value updated

Trigger when specific event properties or user attributes in Heap are modified or reach certain values.

Action

Create user segment

Build new Heap segments based on criteria defined in Confluence documentation or feature specs.

Action

Add event to tracking plan

Update Heap's event tracking configuration when new features or flows are documented in Confluence.

Action

Export behavioral data

Pull user interaction data, funnel metrics, or session details from Heap for insertion into Confluence reports.

Confluence
+
Heap

Ready to connect your stack?

Sync Confluence with Heap to keep product documentation aligned with real user behavior. Stop manually updating wikis with analytics—let Redbird connect your product intelligence.

Get started → Book a demo