Stop manually exporting audience measurement data and updating retail planning spreadsheets. Redbird AI syncs Comscore media performance metrics directly into Oracle Retail, so merchandising and demand planning teams can respond to content-driven demand signals in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically route content performance and audience engagement data from Comscore into Oracle Retail's demand planning modules. Merchandising teams adjust inventory allocation based on which products are featured in high-performing content, eliminating the lag between media exposure and stock positioning.
Pull audience size, demographic breakdowns, and geographic reach from Comscore campaigns and append them to SKU-level records in Oracle Retail. Buyers and planners see which products received the most qualified impressions, informing assortment and regional allocation decisions.
Monitor ad verification and viewability metrics in Comscore for products currently in promotional cycles in Oracle Retail. Trigger alerts when underdelivery or low viewability risks campaign effectiveness, so teams can coordinate with media partners before inventory goes unsold.
Aggregate sell-through, conversion, and revenue data from Oracle Retail by product category and geography, then sync it back to Comscore for attribution and audience optimization. Media teams close the loop between audience measurement and actual retail outcomes.
When Comscore detects surges in content engagement or audience reach for specific product categories, automatically update Oracle Retail replenishment workflows to accelerate stock orders. Demand planners stay ahead of media-driven demand without manual cross-system monitoring.
Archive cross-publisher audience benchmarks and competitive content performance from Comscore alongside Oracle Retail seasonal planning documents. Merchandising and marketing teams reference historical media reach when building next-season assortments and promotional calendars.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and Oracle Retail with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Comscore's audience measurement schemas and Oracle Retail's merchandising and planning data models, so you can connect media performance to inventory decisions without middleware.
Redbird's AI maps Comscore entities—campaigns, placement IDs, audience segments, viewability metrics, and cross-platform reach—to Oracle Retail's item hierarchies, location groups, demand plans, and replenishment rules. It recognizes when a Comscore campaign targets a demographic that aligns with a specific assortment in Oracle Retail, and automatically enriches SKU records or triggers forecast adjustments. No custom field mapping or brittle API scripts required.
faster than exporting Comscore CSVs and updating Oracle Retail planning spreadsheets manually
Redbird can pull from Comscore and Oracle Retail simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Oracle Retail.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into Oracle Retail, or from Oracle Retail back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Comscore or Oracle Retail—new audience data, inventory changes, campaign milestones, or planning updates.
Fires when Comscore generates a new cross-platform audience report for a campaign or content property.
Triggers when Comscore detects viewability or verification metrics drop below acceptable levels for a placement.
Activates when audience engagement or reach for specific content surpasses historical or competitive benchmarks in Comscore.
Retrieve demographic breakdowns, geographic reach, and device usage data for specific Comscore campaigns or placements.
Pull total audience size, unique reach, and frequency data across digital and traditional platforms from Comscore.
Write sales performance, conversion, or inventory data from Oracle Retail back into Comscore campaign records for attribution.
Fires when Oracle Retail's demand planning module revises forecasts for a product category or location group.
Triggers when stock levels for promoted or high-visibility items fall below defined safety stock in Oracle Retail.
Activates when merchandising teams finalize a new seasonal or promotional assortment plan in Oracle Retail.
Append Comscore audience reach, engagement, or demographic data to specific item records or planning scenarios in Oracle Retail.
Initiate purchase orders or transfer requests in Oracle Retail based on media-driven demand signals from Comscore.
Adjust stock allocation by store or distribution center in Oracle Retail using geographic audience data from Comscore.
Sync Comscore audience insights with Oracle Retail merchandising and planning in minutes. Stop the manual exports and align media performance with inventory decisions automatically.