Connect Comscore and
Magento with AI

Sync audience insights from Comscore directly into your Magento commerce operations. Stop manually exporting viewership data, consolidating spreadsheets, and updating product strategies based on stale analytics. Redbird automates the flow between media measurement and merchandising execution.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich product catalogs with content performance data from Comscore campaigns

Automatically tag Magento products with viewability scores, reach metrics, and audience demographics from related Comscore ad campaigns. Surface which products have the strongest media lift and adjust merchandising priority accordingly. Keep product metadata current as new campaign data arrives.

Trigger inventory adjustments based on cross-platform audience engagement spikes

Monitor Comscore content performance metrics for sudden audience surges around specific product categories or brand mentions. Automatically update Magento inventory allocation, homepage placements, or promotional pricing when engagement thresholds are met. React to media momentum in real-time instead of days later.

Send Magento transaction data to Comscore for closed-loop attribution reporting

Push completed order details, product SKUs, and customer segments from Magento into Comscore for cross-platform attribution analysis. Connect ad exposure data to actual purchase behavior without manual CSV uploads. Build comprehensive views of how media measurement correlates with commerce outcomes.

Alert merchandising teams when verified ad delivery drops for promoted products

Track Comscore ad verification metrics for products currently featured in Magento promotions or homepage slots. Send immediate notifications when viewability falls below thresholds or delivery pacing lags. Prevent wasted promotional spend on under-delivered media campaigns.

Generate weekly audience-to-revenue reports combining both platforms

Automatically compile Comscore audience reach, demographic breakdowns, and content engagement alongside corresponding Magento conversion rates, average order values, and product performance. Deliver unified reports showing which audience segments drive the most commerce value. Eliminate manual data gathering across systems.

Archive daily snapshots of audience metrics tied to specific product launches

Capture Comscore measurement data at the moment new products go live in Magento, creating historical baselines for future launch comparisons. Store audience size, engagement patterns, and platform distribution alongside catalog timestamps. Build a library of launch performance for strategic planning.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Comscore and Magento with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Comscore's audience measurement schemas and Magento's complex catalog, order, and customer data structures — so your media insights and commerce operations stay synchronized without custom development.

AI that reads both audience analytics and commerce catalogs

Redbird maps Comscore's audience segments, viewability metrics, content performance IDs, and cross-platform measurement data to Magento's product attributes, category hierarchies, customer groups, and order metadata. The AI handles schema differences between media measurement taxonomy and e-commerce catalog structure, matching campaign identifiers to SKUs, time-series audience data to promotion windows, and demographic breakdowns to customer segments. No rigid field mapping or transformation scripts required.

Audience segment matching
Product-to-campaign mapping
Viewability score enrichment
Multi-store data routing
10×

faster than exporting Comscore reports and manually updating Magento product data or building custom ETL pipelines

No API development, CSV exports, or middleware configuration required

Auto-generated reports

Redbird can pull from Comscore and Magento simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Magento.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Comscore into Magento, or from Magento back into Comscore. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Comscore or Magento — audience milestones, content performance changes, orders, inventory updates, or catalog modifications.

Comscore
Triggers & Actions
Trigger

Audience reach threshold exceeded

Fires when a content property or campaign surpasses defined audience size or demographic penetration levels.

Trigger

Ad viewability score drops

Triggers when verified viewability falls below acceptable thresholds for specific placements or campaigns.

Trigger

New cross-platform report available

Activates when Comscore publishes updated measurement data across digital, mobile, or TV platforms.

Action

Query audience demographics

Retrieves detailed demographic breakdowns, platform distribution, and engagement metrics for specified content or campaigns.

Action

Pull content performance metrics

Fetches time-series viewership, reach, and engagement data for digital properties or specific content IDs.

Action

Export campaign verification data

Extracts ad delivery, viewability, and placement verification metrics for defined campaigns or time periods.

Magento
Triggers & Actions
Trigger

New order placed

Fires when a customer completes checkout, capturing product SKUs, customer segment, and transaction value.

Trigger

Product catalog updated

Triggers when new products are added, attributes modified, or categories restructured across store views.

Trigger

Promotion launched

Activates when new pricing rules, catalog promotions, or homepage placements go live in any store.

Action

Update product attributes

Modifies custom attributes, metadata fields, or category assignments for specified products or SKU ranges.

Action

Adjust inventory allocation

Changes stock quantities, warehouse assignments, or availability settings across multi-store configurations.

Action

Create customer segment

Builds new customer groups based on purchase behavior, order history, or imported demographic criteria.

Comscore
+
Magento

Ready to connect your stack?

Connect Comscore and Magento in minutes. Let Redbird handle the complexity of syncing audience measurement with enterprise commerce — so your team can focus on turning media insights into merchandising action.

Get started → Book a demo