Connect Braze and
Freshdesk with AI

Sync customer engagement data with support context automatically. Stop manually tracking which campaigns drive tickets, copying user attributes between systems, or losing context when customers move from marketing to support.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-create Freshdesk tickets from Braze campaign unsubscribes and negative feedback

When users unsubscribe or mark messages as spam in Braze, automatically create prioritized Freshdesk tickets for your CX team to investigate. Include full campaign context, message content, and user journey history so agents can respond appropriately.

Sync Freshdesk ticket creation back to Braze for customer journey suppression

When a customer opens a support ticket in Freshdesk, immediately update their Braze profile and suppress them from promotional campaigns. Prevent sending marketing messages to frustrated customers until their issue is resolved.

Enrich Freshdesk tickets with Braze engagement history and campaign attribution

Automatically append recent Braze campaign interactions, engagement scores, and lifecycle stage to Freshdesk tickets as they're created. Give agents full context on what emails, push notifications, or in-app messages the customer received before contacting support.

Trigger Braze win-back campaigns when Freshdesk tickets close with CSAT scores

When high-value tickets close in Freshdesk with positive CSAT ratings, automatically trigger personalized re-engagement campaigns in Braze. Use ticket resolution details to customize messaging and rebuild trust with customers who had issues.

Daily reports comparing Braze campaign volume to Freshdesk ticket spikes by segment

Automatically analyze Braze send volumes and Freshdesk ticket creation patterns to identify which campaigns or message types correlate with support volume increases. Break down by customer segment, channel, and campaign tag to catch issues early.

Alert marketing when Freshdesk ticket tags indicate campaign-driven confusion or bugs

Monitor Freshdesk tickets for tags like 'promo-code-issue' or 'email-broken-link' and immediately alert Braze campaign owners. Include affected campaign IDs, send counts, and ticket volume so teams can pause sends or fix issues fast.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and Freshdesk with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Braze's event-driven engagement architecture and Freshdesk's ticket lifecycle, so you can connect marketing actions to support outcomes without custom code.

AI that reads Braze campaigns and Freshdesk ticket schemas like your ops team does

Redbird automatically maps Braze user attributes, custom events, and campaign metadata to Freshdesk contact fields, ticket properties, and conversation threads. It understands Canvas step IDs, campaign variants, message channels, ticket priorities, SLA statuses, and agent assignments. No need to manually define field mappings or write transformation logic — Redbird learns your naming conventions and keeps data flowing even when schemas change.

Braze Canvas & campaign metadata
Freshdesk ticket custom fields
User attribute normalization
Engagement event mapping
10×

faster campaign-to-ticket analysis vs. manual CSV exports and VLOOKUP

No data warehouse staging tables, SQL joins, or daily export scripts required

Auto-generated reports

Redbird can pull from Braze and Freshdesk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Freshdesk.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into Freshdesk, or from Freshdesk back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Braze campaign event or Freshdesk ticket status change — Redbird handles the rest.

Braze
Triggers & Actions
Trigger

User unsubscribes from email or push

Triggers when a user opts out of any Braze messaging channel globally or from specific subscription groups.

Trigger

Campaign message bounces or fails delivery

Fires when Braze messages hard bounce, soft bounce, or fail to deliver due to invalid tokens or spam filtering.

Trigger

User completes or exits a Canvas journey

Triggers when users finish a multi-step Canvas flow or exit early due to conversion or exception rules.

Action

Update user custom attributes or event properties

Write support interaction data, ticket counts, or CSAT scores back to Braze user profiles for segmentation.

Action

Add or remove users from Braze segments

Dynamically suppress users from campaigns or add them to VIP segments based on Freshdesk ticket activity.

Action

Trigger a specific Canvas or campaign send

Initiate personalized Braze message flows immediately when Freshdesk tickets resolve or escalate.

Freshdesk
Triggers & Actions
Trigger

New ticket created from any channel

Fires when a customer opens a support ticket via email, chat, phone, or web portal in Freshdesk.

Trigger

Ticket status changes or SLA breach imminent

Triggers when tickets move between statuses or are at risk of violating response or resolution SLA thresholds.

Trigger

CSAT survey response received

Fires when customers submit satisfaction ratings after ticket resolution, including score and comments.

Action

Create ticket with custom fields and priority

Generate new Freshdesk tickets from Braze events with pre-populated campaign context and urgency levels.

Action

Update contact properties or add tags

Append Braze engagement scores, lifecycle stages, or campaign history to Freshdesk contact records.

Action

Add private note to existing ticket

Append Braze campaign details or user journey context as internal notes for agent reference during resolution.

Braze
+
Freshdesk

Ready to connect your stack?

Stop losing context between marketing and support. Connect Braze and Freshdesk with Redbird AI and see how customer engagement impacts support outcomes in real time.

Get started → Book a demo