Connect Brandwatch and
Snapchat Ads with AI

Redbird AI syncs social listening insights from Brandwatch directly into Snapchat Ads campaign workflows. Stop manually exporting sentiment data, copying audience signals into spreadsheets, and rebuilding targeting strategies from scratch every campaign cycle.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-pause Snapchat campaigns when brand sentiment drops below threshold

Monitor sentiment scores in Brandwatch and automatically pause or adjust Snapchat ad spend when negative conversation spikes. Protect brand equity during PR crises or product issues without manual monitoring. Resume campaigns when sentiment recovers.

Create custom Snapchat audiences from trending conversation participants

Identify users engaging with specific topics or cultural moments in Brandwatch, then build matched audiences in Snapchat Ads. Target people already talking about relevant themes with timely creative. Refresh audience segments as new trends emerge.

Enrich Brandwatch dashboards with Snapchat campaign performance metrics

Pull reach, impressions, swipe-up rates, and conversion data from Snapchat Ads into Brandwatch reporting views. Analyze how paid performance correlates with organic conversation volume and sentiment. Build unified reports for brand and performance teams.

Alert social teams when Snapchat ad campaigns trigger negative sentiment spikes

Monitor Brandwatch sentiment trends tied to your Snapchat campaign hashtags or brand mentions. Trigger Slack or email alerts when negative conversation volume exceeds baseline. Give creative and comms teams early warning to adjust messaging or creative.

Generate weekly performance reports combining Snapchat metrics and social listening

Automatically compile Snapchat Ads spend, reach, and conversion data alongside Brandwatch share of voice, sentiment scores, and trending topics. Surface correlation between paid investment and organic conversation lift. Deliver formatted reports to stakeholders on a schedule.

Sync competitor activity insights from Brandwatch to inform Snapchat bidding strategies

Track competitor share of voice, campaign launches, and messaging themes in Brandwatch. Automatically adjust Snapchat Ads budgets, bids, or audience targeting when competitors increase activity. Stay responsive to competitive landscape shifts without manual analysis.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Brandwatch and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Brandwatch's social listening data models and Snapchat Ads campaign structures, so you can route insights between systems without custom API work or middleware.

Native understanding of social intelligence and ad platform schemas

Redbird maps Brandwatch mention streams, sentiment scores, topic clusters, and audience demographics to Snapchat Ads audience segments, campaign objectives, and creative sets. The platform recognizes when sentiment thresholds should trigger budget adjustments, when trending topics map to existing ad groups, and how to structure performance data for Brandwatch dashboards. No need to flatten JSON exports or write transformation scripts—Redbird handles schema translation automatically.

Sentiment threshold monitoring
Audience segment matching
Campaign performance enrichment
Topic-to-creative mapping
10×

faster than exporting Brandwatch CSVs and manually updating Snapchat audience targeting

No API documentation, Python scripts, or data warehouse staging tables required

Auto-generated reports

Redbird can pull from Brandwatch and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Snapchat Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Brandwatch into Snapchat Ads, or from Snapchat Ads back into Brandwatch. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any sentiment spike, campaign launch, or performance threshold in either Brandwatch or Snapchat Ads.

Brandwatch
Triggers & Actions
Trigger

Sentiment score crosses threshold

Trigger when brand or campaign sentiment in Brandwatch drops below or rises above a defined level.

Trigger

New trending topic identified

Trigger when Brandwatch detects emerging conversation themes or cultural moments relevant to your brand.

Trigger

Competitor share of voice changes

Trigger when a competitor's conversation volume or sentiment shifts significantly in Brandwatch monitoring.

Action

Export audience segment data

Pull user demographics, interests, or engagement patterns from Brandwatch for use in downstream systems.

Action

Create custom sentiment report

Generate formatted Brandwatch sentiment analysis reports with filters for date range, topics, or campaigns.

Action

Update dashboard with external metrics

Push campaign performance or conversion data from other platforms into Brandwatch reporting views.

Snapchat Ads
Triggers & Actions
Trigger

Campaign reaches spend threshold

Trigger when a Snapchat ad campaign hits a defined budget level or spending pace.

Trigger

Ad set performance drops below target

Trigger when Snapchat ad sets fall below KPI thresholds for swipe-up rate, impressions, or conversion rate.

Trigger

New campaign launched

Trigger when a new Snapchat Ads campaign or ad set goes live for any objective or audience.

Action

Pause or resume campaign

Automatically stop or restart Snapchat ad campaigns based on external signals like sentiment or inventory levels.

Action

Update audience targeting parameters

Adjust Snapchat audience segments, demographics, or interest targeting based on social listening insights.

Action

Export performance metrics

Pull reach, impressions, spend, and conversion data from Snapchat Ads for analysis or reporting elsewhere.

Brandwatch
+
Snapchat Ads

Ready to connect your stack?

Sync Brandwatch social intelligence with Snapchat Ads campaign workflows in minutes. Let Redbird handle the data work so your team can focus on strategy, creative, and performance.

Get started → Book a demo