Connect Azure Synapse and
LinkedIn Ads with AI

Redbird AI syncs your Azure Synapse data warehouse with LinkedIn Ads to automate audience targeting, campaign optimization, and performance analysis. Stop exporting CSVs, building custom scripts, or waiting on engineering to connect your enterprise data to B2B campaigns.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync first-party audiences from Synapse to LinkedIn matched audiences

Automatically push ICP-matched accounts and contacts from your Synapse data warehouse to LinkedIn matched audiences. Redbird updates audience lists as your data warehouse refreshes, ensuring campaigns always target the right professionals without manual exports.

Build real-time campaign performance dashboards from LinkedIn Ads to Synapse

Pull LinkedIn Ads campaign metrics, lead gen form submissions, and conversion data into Azure Synapse for unified reporting. Combine paid social performance with CRM, product, and revenue data to measure true pipeline contribution and CAC across your data warehouse.

Trigger budget adjustments based on Synapse pipeline attribution models

Use attribution data in Azure Synapse to automatically adjust LinkedIn campaign budgets and bids. When Synapse models show certain audience segments driving pipeline velocity, Redbird increases spend on those campaigns without manual intervention.

Enrich LinkedIn conversion events with account data from Synapse

When LinkedIn registers a conversion, Redbird enriches that event with firmographic and behavioral data from Azure Synapse before writing it back. Marketing sees which accounts converted, not just anonymous clicks, enabling true account-based measurement.

Archive LinkedIn Ads historical data to Synapse data lake storage

Automatically pull and archive all LinkedIn campaign data, including deleted campaigns and historical audience performance, to your Azure Synapse data lake. Maintain multi-year trend analysis and compliance records without LinkedIn's retention limits.

Alert revenue teams when high-fit accounts engage with LinkedIn campaigns

Detect when accounts matching ICP criteria in Synapse engage with LinkedIn sponsored content or InMail. Redbird triggers alerts to sales with account context, engagement history, and pipeline data pulled directly from your warehouse for informed outreach.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Azure Synapse and LinkedIn Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Azure Synapse warehouse schemas and LinkedIn Ads campaign structures, so you can build sophisticated B2B marketing automations without writing SQL queries or managing API credentials.

AI that speaks SQL and LinkedIn's campaign taxonomy

Redbird maps your Synapse fact and dimension tables to LinkedIn's audience segments, campaign hierarchies, and conversion tracking objects. It understands dedicated SQL pools, Spark tables, and external data sources in Synapse, and translates them to matched audience uploads, campaign updates, and conversion API calls in LinkedIn. When your warehouse schema changes or LinkedIn adds new targeting parameters, Redbird adapts the integration automatically without breaking your workflows.

Synapse SQL & Spark tables
LinkedIn matched audiences
Campaign & creative hierarchies
Lead gen form mappings
10×

faster than building Azure Data Factory pipelines to LinkedIn APIs

No custom connectors, authentication flows, or JSON parsing required

Auto-generated reports

Redbird can pull from Azure Synapse and LinkedIn Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or LinkedIn Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Azure Synapse into LinkedIn Ads, or from LinkedIn Ads back into Azure Synapse. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from data changes in Azure Synapse or campaign events in LinkedIn Ads—Redbird handles the rest.

Azure Synapse
Triggers & Actions
Trigger

SQL query returns new rows

Trigger when a scheduled Synapse query identifies new accounts, contacts, or segments for targeting.

Trigger

Dedicated SQL pool refresh completes

Run workflows when your enterprise data warehouse completes ETL and analytics are current.

Trigger

Spark notebook execution finishes

Start syncs after Spark jobs complete data transformations or ML scoring runs.

Action

Write LinkedIn campaign data to Synapse table

Insert or update campaign performance, audience stats, and conversion data into warehouse tables.

Action

Execute stored procedure with LinkedIn metrics

Call Synapse stored procedures to run attribution models or update aggregated reporting tables.

Action

Archive to data lake storage

Write LinkedIn historical data to Azure Data Lake Gen2 connected to Synapse workspace.

LinkedIn Ads
Triggers & Actions
Trigger

Lead gen form submission received

Trigger when a professional submits a LinkedIn native lead form on your sponsored content.

Trigger

Campaign performance threshold crossed

Run workflows when campaigns hit spend, impression, or conversion benchmarks you define.

Trigger

Matched audience upload completes

Execute follow-up actions when LinkedIn finishes processing your uploaded audience segment.

Action

Create or update matched audience

Upload account or contact lists from Synapse to LinkedIn for precise professional targeting.

Action

Adjust campaign budget or bid

Programmatically modify campaign spend based on performance data analyzed in your warehouse.

Action

Pause or activate campaigns

Control campaign status based on inventory levels, pipeline stages, or other business logic in Synapse.

Azure Synapse
+
LinkedIn Ads

Ready to connect your stack?

See how Redbird AI connects Azure Synapse to LinkedIn Ads in minutes, not sprints. Start automating audience syncs, campaign optimization, and unified B2B reporting across your enterprise data warehouse and advertising platform.

Get started → Book a demo