Redbird AI automatically syncs behavioral data from Heap into Azure SQL and enriches user interactions with transactional context from your database. Stop manually exporting CSV files, writing custom ETL scripts, or stitching together user behavior with operational data in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically stream user clicks, page views, and session data from Heap into Azure SQL tables. Build a centralized analytics layer that combines behavioral data with customer records, orders, and subscriptions. Update tables continuously as new interactions are captured without custom data pipelines.
Pull customer tier, account status, subscription level, and transactional history from Azure SQL and attach it to Heap user profiles. Segment behavioral data by revenue, lifetime value, or support tier without manual CSV uploads. Keep enrichment logic in sync as your database schema evolves.
Merge user journey data from Heap with order completion, payment status, and fulfillment records from Azure SQL. Generate reports showing exactly where high-value customers drop off versus low-value segments. Automatically refresh reports as new behavioral and transactional data arrives.
Monitor Heap session replays and drop-off events for users flagged as enterprise or high-LTV in Azure SQL. Send alerts to Slack or email when these priority segments encounter errors or abandon critical flows. Include account context from your database in every notification.
Automatically export raw Heap event streams to Azure SQL for retention beyond platform limits. Store complete interaction history alongside transactional records for compliance, historical analysis, or machine learning. Structure behavioral data in normalized tables that match your existing database schema.
Execute database workflows when Heap captures key behaviors like trial signups, feature adoption, or upgrade page visits. Update lead scores, set account flags, or trigger downstream processes in your application backend. Connect product behavior directly to operational systems without middleware.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure SQL and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure SQL table structures and Heap's auto-captured event schema, so you can connect behavioral insights with transactional data without writing transformation logic.
Redbird maps Heap event properties, user identities, and session metadata to your Azure SQL tables automatically. It handles data type conversions between Heap's JSON payloads and SQL column definitions, resolves user IDs across systems, and keeps joins consistent as both schemas evolve. When you change table structures or add new Heap events, Redbird adapts the sync logic without rewriting pipelines.
faster than building custom ETL between Heap's API and Azure SQL
Redbird can pull from Azure SQL and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure SQL or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure SQL into Heap, or from Heap back into Azure SQL. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from database changes in Azure SQL or user interactions captured in Heap — Redbird handles the rest.
Fires when a new record is added to a specified Azure SQL table, like customers, orders, or subscriptions.
Triggers when an existing row is modified and meets specific criteria, such as status changes or value thresholds.
Runs a custom SQL query on a schedule and triggers when results are returned or conditions are met.
Adds a new record to an Azure SQL table with data from Heap events or other sources.
Modifies fields in an existing Azure SQL record based on user behavior or external triggers.
Runs a pre-defined stored procedure with parameters from Heap or other connected systems.
Fires when a user performs a specific series of interactions, like viewing a page then clicking a button.
Triggers when a user session matches conditions like duration, page count, or interaction depth.
Fires when Heap identifies a user as matching a behavioral segment, such as power users or at-risk accounts.
Enriches a Heap user profile with attributes from Azure SQL like account tier, subscription status, or LTV.
Logs a synthetic event in Heap based on database changes or external system triggers.
Modifies Heap segment membership based on transactional data or business logic from Azure SQL.
Start syncing Azure SQL and Heap in minutes. Redbird AI handles the schema mapping, identity resolution, and data transformations so your team can focus on analysis instead of pipeline maintenance.