Connect Apollo and
Salesforce with AI

Automate the flow of prospect data, engagement signals, and contact intelligence between Apollo and Salesforce. Stop manually exporting CSVs, copy-pasting contact details, or letting your CRM fall out of sync with your outbound motion.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync new Apollo prospects to Salesforce as leads with full enrichment data

When your SDRs add prospects to Apollo sequences, automatically create corresponding leads in Salesforce with complete contact info, firmographics, and technographics. Keeps your CRM updated without manual data entry or CSV imports.

Enrich Salesforce contacts and leads with Apollo's verified contact database

Automatically lookup and append missing phone numbers, email addresses, job titles, and company data from Apollo's 275M+ contact database whenever new records are created in Salesforce. Eliminates incomplete lead records and manual enrichment work.

Update Salesforce opportunity stages based on Apollo email engagement signals

When prospects reply to Apollo sequences or hit engagement thresholds, automatically advance opportunity stages or update lead scores in Salesforce. Keeps pipeline status accurate without SDRs manually updating both systems.

Push qualified Salesforce leads into targeted Apollo sequences for outbound

When leads in Salesforce meet qualification criteria or routing rules, automatically enroll them in the appropriate Apollo email cadence. Ensures every qualified prospect gets outbound follow-up without manual sequence adds.

Sync Apollo engagement activity to Salesforce lead and contact history

Capture every email open, link click, reply, and call from Apollo as logged activities in Salesforce contact timelines. Gives account executives complete visibility into SDR outbound touches and prospect engagement patterns.

Alert sales reps when Apollo prospects become active opportunities in Salesforce

When contacts from Apollo sequences convert to opportunities or hit SQL status in Salesforce, trigger notifications and update Apollo contact records. Keeps outbound teams informed of pipeline movement and prevents duplicate outreach.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Apollo and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Apollo's contact and engagement data model and Salesforce's full CRM schema—from standard objects to your custom fields and picklist values.

AI that maps between Apollo contacts and Salesforce leads, contacts, and accounts

Redbird automatically handles the complex mapping between Apollo's prospect records and Salesforce's lead-contact-account hierarchy. Our AI understands Apollo's engagement metrics, sequence stages, and contact scores alongside Salesforce's opportunity stages, lead status values, and custom routing logic. No need to build field mapping tables or write merge logic—Redbird interprets both schemas and handles deduplication, record matching, and relationship creation intelligently.

Apollo sequence engagement → Salesforce activities
Contact-to-Lead matching & deduplication
Account hierarchy mapping
Custom field intelligence
10×

faster than building Apollo-Salesforce sync flows with Zapier or native connectors

No field mapping configuration, no CSV exports, no manual lead import queues

Auto-generated reports

Redbird can pull from Apollo and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Salesforce.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Apollo into Salesforce, or from Salesforce back into Apollo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Apollo or Salesforce—new prospects, engagement signals, stage changes, or CRM updates.

Apollo
Triggers & Actions
Trigger

Contact added to sequence

Fires when an SDR adds a new prospect to any Apollo email or call sequence.

Trigger

Email reply received

Triggers when a prospect replies to any Apollo sequence email or one-off message.

Trigger

Contact reaches engagement threshold

Fires when a prospect hits defined engagement score or activity levels in Apollo.

Action

Add contact to sequence

Enroll a prospect in a specific Apollo email or multi-channel cadence.

Action

Update contact fields

Modify contact properties, tags, or custom fields in Apollo's database.

Action

Create or update account

Add new company records or update existing account firmographics in Apollo.

Salesforce
Triggers & Actions
Trigger

New lead created

Fires when a new lead record is created in Salesforce from any source.

Trigger

Opportunity stage changed

Triggers when an opportunity moves to a new pipeline stage or forecast category.

Trigger

Lead status updated

Fires when lead status changes to values like MQL, SQL, or Unqualified.

Action

Create or update lead

Add new leads or update existing lead records with enriched contact data.

Action

Log activity on contact

Create task, email, or call activity records on contact or lead timelines.

Action

Update opportunity fields

Modify opportunity properties, stage, close date, or custom field values.

Apollo
+
Salesforce

Ready to connect your stack?

Sync Apollo and Salesforce in minutes, not weeks. Let Redbird handle the data mapping, enrichment logic, and bidirectional updates while your team focuses on closing deals.

Get started → Book a demo