Automate the flow between B2B marketing automation and Snapchat campaigns. Stop manually exporting lead lists, updating audiences in spreadsheets, and reconciling conversion data across systems. Redbird syncs Pardot engagement data with Snapchat audiences and feeds ad performance back into your attribution models.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build Snapchat custom audiences from Pardot leads who hit scoring thresholds or complete specific nurture tracks. Keep audience segments fresh without manual CSV exports. Target engaged B2B prospects with awareness and consideration campaigns on Snapchat.
Capture Snapchat ad clicks, video views, and conversion events and write them to Pardot prospect records as custom activities. Build complete customer journeys that include social touchpoints. Measure how Snapchat campaigns influence pipeline alongside email and web engagement.
Automatically remove leads who reach customer or closed-won status in Pardot from Snapchat acquisition audiences. Prevent wasted ad spend on audiences who've already converted. Keep suppression lists updated in real-time without manual audience management.
Flow Snapchat audience insights, engagement metrics, and demographic breakdowns back into Pardot custom fields. Score leads higher when they engage with both email nurture and Snapchat video content. Build richer segmentation models using cross-channel behavioral signals.
Combine Snapchat ad metrics with Pardot lead progression, opportunity creation, and revenue attribution. Build unified reports showing cost per lead, cost per opportunity, and ROAS across both platforms. Eliminate manual data stitching between advertising and marketing automation dashboards.
Identify Pardot leads with specific firmographic profiles, engagement patterns, or deal sizes and push them to Snapchat for lookalike modeling. Scale acquisition campaigns targeting prospects similar to your best-fit leads. Refresh seed audiences automatically as new high-value leads enter your database.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pardot and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Pardot's lead scoring models, list segmentation logic, and Salesforce sync patterns alongside Snapchat's audience targeting structures, conversion tracking events, and campaign hierarchies.
Redbird maps Pardot prospect fields, custom fields, scoring categories, and list memberships to Snapchat audience schemas, user identifiers, and segment structures. The platform handles email hashing for audience matching, deduplication across syncs, and bidirectional event mapping between Pardot custom activities and Snapchat conversion pixels. You configure workflows in plain English—Redbird handles the API complexity, rate limits, and data format transformations between Marketing Cloud Account Engagement and Snap's advertising platform.
faster than exporting Pardot lists, hashing emails, and uploading CSVs to Snapchat Ads Manager
Redbird can pull from Pardot and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pardot or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pardot into Snapchat Ads, or from Snapchat Ads back into Pardot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any lead status change in Pardot or campaign event in Snapchat Ads—Redbird connects both systems bidirectionally.
Trigger when a Pardot prospect's score crosses a threshold or grade changes.
Fire when prospects are added to or removed from specific Pardot static or dynamic lists.
Activate when a prospect completes a nurture program or engagement studio path.
Write custom activities to Pardot prospect records with external event data.
Modify Pardot custom field values on prospect records for enrichment or segmentation.
Manage Pardot list memberships programmatically based on external triggers.
Trigger when a Snapchat campaign reaches a defined spend or budget milestone.
Activate when a tracked conversion event occurs from Snapchat ad interaction.
Fire when CPM, CTR, or conversion rates deviate from baseline thresholds.
Build new custom audiences or refresh existing audience memberships in Snapchat.
Control campaign status programmatically based on performance or budget conditions.
Modify demographic, interest, or lookalike targeting parameters for ad sets.
Sync Pardot lead data with Snapchat audiences and close the loop on social ad attribution. Build your first workflow in minutes—no engineering resources required.